Ensure relevant media have clients firmly on their radar at appropriate times in their editorial schedules.
Proactively identify angles and craft quality, individually tailored feature pitches to key relevant media.
One-to-one appointments/meetings with journalists, editors and stylists
Creation and distribution of regular, pertinent press releases to communicate brand stories, themed product round ups and news.
Distribution of media alerts and brand assets such as lookbooks.
Build and maintain media list, and press relations, on behalf of the client.
Regular contact with target media to ensure WHITEHAIR.CO is aware of features, shopping pages/galleries and all shoots being worked on, so the the client can be placed accordingly.
Quality images created of press coverage, using highlight screenshots. These are uploaded to a cloud folder and shared with the client.
Coverage links (and/or images) shared via WHITEHAIR.CO's social media channels, with relevant media and the client tagged.
Shared online progress reports detailing all activity.
PRESS OFFICE FUNCTION
The fast paced new digital world has changed the way PR and communication works.
The media is no longer 9-5, and nor are we.
Offering both a strategically proactive and highly reactive service,
during and out of office hours,
we have a rapid response and quick turnaround time to ensure
no opportunity is missed.
© 2014 Whitehair Co Ltd.