Founder and MD

"Beautiful and business-minded,

Jessica Alba has got casual chic

down to an art!"


With an education from International School in Hong Kong, Zoja ventured to London to complete her bachelor’s degree in International Business at Brunel University, London.  


Having previously worked at two of WHITEHAIR.CO's clients: first as Media Communications Assistant at luxury womenswear label, HEMYCA, then Marketing Executive at Soft Paris and Lupo & Wolf, she joined their PR company in May 2014. With an international background catering well to the needs of the diverse client base, Zoja holds the position of PR and Communications Manager, and is the day-to-day contact for most requests.


Contact Zoja for PR internships or blogger collaborations.


email : zoja@whitehair.co

office : + 44 (0) 20 33021420

mobile : + 44 (0) 7715 244 678

skype : whitehairco





Neri Karra Ostrich

effect Missy Bag





While studying at London’s Central Saint Martins and London College of Fashion, for a degree in Fashion Marketing and Communication, Julia interned with some of London’s most fashion forward designers, including Christopher Kane and Nicholas Kirkwood. After her studies, Julia was hired by Kirkwood as PR Assistant where she remained for the next three years. 


Then after a stint at The Outnet, Julia made the leap to agency life as PR Executive at Eleventen Communications which became Carl Marshall PR. And since October 2016, she has also been supporting WHITEHAIR.CO with their womenswear fashion and accessories accounts.



Fashion PR Executive

With extensive UK and global experience within the beauty and hair sectors, and a background as a Personal Trainer and Fitness Coach, Caroline now works alongside Emma at WHITEHAIR,CO, consulting on PR strategy for health and beauty clients.


Caroline’s previous roles include:

  • Communications Director at Coty - overseeing brands such as Rimmel, Calvin Klein, Marc Jacobs, based in Paris and London.
  • Heading up Global Consumer PR at The Body Shop -  overseeing global strategy, crisis communications and the brand refresh.
  • BrandAlley - setting up the first in-house PR team
  • Global Head of Communications at ghd 


Caroline brings her wealth of knowledge to the team in both consumer PR and crisis communications as well as delivery and execution of strategy.












Dressed up or down, Buba's Hani clutch will see me through the party season, adding just the right amount of sparkle to any outfit.


Associate Health and Beauty Consultant




Lifestyle and Interiors  PR 

The flamingo print on the Felder Felder SS '16 collection makes me think of Miami sunsets and soaking in the sun as you cruise by on Ocean Drive.


“Kate Moss has been my ultimate

girl crush since her days dating

Depp. The perfect mix of rock'n’roll

edginess with classic elegance. Like

breton stripes and red lips, she 

never goes out of style.”



PR and 




After a stint working in the editorial department of the Financial Times, Marianna has now worked in PR for over 12 years. With a background predominantly in interiors and design  - working in-house at Casa Décor, then venturing into the agency side working at Weir Willats PR where clients included Whax, Promemoria, Boffi, Foscarini and Atelier des Chefs. 


Going on to work at Nylon Communications, Marianna's remit broadened with clients such as The Ideal Home Show, Sarment, The Rushmore Group (Milk & Honey; Redhook; Starland Social Club; Tiny & Giant Robot; Danger of Death), Covetique; Bibendum Wine;  St Regis International Polo Cup and the Conde Nast Traveller Innovation & Design Awards to name a few.  


After 5 years heading  up  the  lifestyle  division at 

Nylon Communications, Marianna began working with WHITEHAIR.CO in August 2013. Continuing to 

support across all lifestyle PR accounts clients Marianna represents at the agency include 

Inhedited, Amy Sia Design and Sandown Park Racecourse.


With over 10 years PR experience, Carl supports both Emma and Zoja on the WHITEAHAIR.CO fashion client portfolio.

Carl has worked at Modus PR, looking after Calvin Klein Collection, then went to Diesel for four years as the Senior PR and Celebrity Director before becoming Fashion Director at the Surgery Group.

With his background working both in-house and across multiple brands within agencies, Carl has created global PR brand campaigns, VIP events and special projects across media, print, digital, social, retail & wholesale, all designed to align with business objectives, maximum brand visibility and create overall brand desirability. And now brings his wealth of expertise to the WHITEAHAIR.CO team.






Associate Fashion Director

With almost 20 years PR experience, agency roles have included working with brands ranging from Alexander McQueen to Whistles. Heading up PR in-house at agnés b. for 3 years and then REISS for nearly 6 , At REISS, in addition to her PR role, Emma initiated the production of look books and catwalk shows while producing all the seasonal photographic campaigns.

Going on to help Patrick Grant launch menswear label E. Tautz, Emma took this client in under the umbrella of Finch & Partners in 2010, the same year Patrick won Menswear Designer of the Year at the British Fashion Awards. Other clients represented at this agency included Zoe Jordan, Norton & Sons and Felder Felder. The latter of which she still works with now.

Emma's most recent employed position was heading up Fashion PR at SELFRIDGES, before responding to the needs of her contacts for a boutique agency with a highly personal service.

With a driven work ethic and a hands-on approach Emma personally works on all accounts and projects, with the support of her team.


Emma is also a writer - contributing beauty, wellbeing and travel reviews to titles such as Country & Townhouse and Healthista. Click HERE for just some examples of published work. 

Contact Emma with new business enquiries:

email: emma@whitehair.co
mobile: +44 (0) 7956 647 272
skype: emma_whitehair


"Leandra can make anything look cool, even a suit my granddad would wear!"

 © 2014 Whitehair Co Ltd.

“I’m not sure whether it’s her style or her speech that makes me love her but this woman has some great outfits and great quotes!”

I've been obsessed with this track ever since I finished watching the awesome

Big Little Lies.


PR Assistant



Angel has joined the team on a part-time basis whilst completing her final year at Queen Mary University of London, where she studies History. Having previously gained PR and event planning experience at university, where she helped coordinate events, attended by over 2000 guests.

Angel will be assisting Zoja with sample requests, press outreach, and client coverage, while her main responsibility is working on the Christmas 2017 gift guide campaign.

mobile: + 44 (0) 7519263330
email: angel@whitehair.co


Account Director


Starting her PR career in the music industry, Iona was headhunted by EMI Music where she was rapidly promoted to Head of Press, most notably for her industry-acclaimed campaigns promoting solo artist Robbie Williams as a global superstar.  After 8 years at EMI Music, Iona moved cross-sector to fashion, where she established the international press office and for 7 years led the team which repositioned Jaeger as a fashion-forward, iconic British fashion brand.


With her vast PR & Marketing experience, Iona supports the WHITEHAIR.CO team with new business strategy consulting and across their fashion accounts.


email: iona@whitehair.co
mobile: +44 (0) 7834 364834

"With my French roots. its got to be someone with a little 'je ne sais quoi' - Ines de la Fressange for her understated elegance and Parisian Chic!"


Lady Charlotte Lynham

Luxury Lifestyle and Travel Associate


With an enviable list of high-profile media and luxury industry contacts, Lady Charlotte has used her experience in media, law and finance to create a unique approach to PR for luxury brands. 


With degrees in Law and Accountancy, Lady Charlotte has worked for some of the most prestigious luxury houses including LVMH and Christies managing relationships with HNW's and international partners. Lady Charlotte is also the Founder and Editor-in-Chief of luxury online magazine The Bespoke Black Book which allows her to traverse the globe experiencing everything the world has to offer to those with wanderlust.


Known for her love of champagne and travel, she brings a genuine enthusiasm to her work and manages to seamlessly combine her all-embracing joie de vivre with her professionalism as a world class PR expert. With over 5 years experience in luxury PR including working on projects for top property agents, international travel clients, luxury fashion houses and tech startups there is not a business model that she cannot work with. From managing catwalk shows to organising celebrity filled launch parties, Lady Charlotte takes true pride and passion in her PR work and this shows in the world class results delivered every time.