Account Director

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Alice began her PR career almost 2 decades ago working with entertainment and consumer lifestyle brands at some of London’s biggest PR agencies, clients included everything from Kellogg’s to Vodafone, Boy George to Cirque du Soleil, Star Trek to Smart Car. By 2007 she began specialising in beauty, wellness, travel, spa and sustainability.


Her clients have included global spa skincare brands such as Comfort Zone, Voya, Ark, Noble Isle, Nanogen and some of the world’s best spa hotels The Grand Park Rovinj, Lopesan Gran Canaria, Rixos Dubrovnik. She has also worked with cosmetic doctors in Malta and Gran Canaria where she promoted medical tourism.


Alice has a keen interest in holistic health and has helped launch and grow many businesses including Ancient + Brave collagen, Neutrient food supplements and Altrient liposomal vitamins which she has helped transform into multi million pound businesses largely through effective PR campaigns. Alice has a unique flair for storytelling and contributes articles for The Daily Mail where she once had a popular column.

Alice recent joined the WHITEHAIR.CO collective to support with beauty and aesthetics accounts with senior-level PR placements.