Associate Fashion & Celebrity Director
With over 10 years' PR experience, he has worked at Modus PR, looking after Calvin Klein Collection, then went to Diesel for four years as the Senior PR and Celebrity Director before becoming Fashion Director at the Surgery Group. With his background working both in-house and across multiple brands within agencies, Carl has created global PR brand campaigns, VIP events, and special projects across media, print, digital, social, retail & wholesale.
Aligning PR strategy with business objectives for maximum brand visibility and brand desirability; Carl continues to represent fashion brands including Teatum Jones, Blood Brother, and Nicce, alongside talent including Machine Gun Kelly, Jeremy Meeks and Dougie Poynter for PR and publicity. Carl is also an Associate Editor at The Gay Times and the PR for Wonderland Magazine.
Using his wealth of expertise and industry contacts to support WHITEHAIR.CO's fashion portfolio, Carl and his team also manage the WHITEHAIR.CO fashion showroom. Hosting fashion sample collections for shoots and dressing opportunities.