Health and Beauty Consultant

Caroline Pycroft

With the extensive UK and global experience within the beauty and hair sectors, and a background as a Personal Trainer and Fitness Coach, Caroline now works alongside Emma at WHITEHAIR, CO, consulting on PR strategy for health and beauty clients.


Caroline’s previous roles include:

  • Communications Director at Coty - overseeing brands such as Rimmel, Calvin Klein, Marc Jacobs, based in Paris and London.

  • Heading up Global Consumer PR at The Body Shop -  overseeing global strategy, crisis communications, and the brand refresh.

  • BrandAlley - setting up the first in-house PR team

  • Global Head of Communications at ghd 


Caroline brings her wealth of knowledge to the team in both consumer PR and crisis communications as well as delivery and execution of strategy.

+44 (0) 7715244678


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