Beauty PR associate (2).gif



Chloe is a PR expert with over 10 years experience in the beauty, wellbeing and lifestyle industry. After completing her degree at Newcastle University, a ski season in France and a stint travelling the world, she began her career in London with Estee Lauder Companies. After a year, she joined Beauty Seen for a quick stint, before returning to ELC, where she continued driving the PR and Comms for the Origins and Darphin brands. After six years she returned to her roots back in Harrogate, Yorkshire, to head up the PR for natural wellbeing brand, NEOM across the UK and more recently the US.

During this time Chloe developed a unique and personal approach to PR and brand positioning. She has an instinctive ability for seeking out brand-building opportunities and for forging strong, collaborative relationships. She has a propensity for a modern, digital-first way of thinking, “making things happen” and is guaranteed to bring enthusiasm and energy to any project!

Chloe recently joined the WHITEHAIR.CO team to lead strategy for the agency's beauty, fitness and lifestyle brands.