Genevieve Nikolopulos

Genevieve is a senior PR & Communications consultant with extensive experience in beauty and wellbeing. She has worked with leading brands and organisations including Boots, PZ Cussons, LVMH, Aromatherapy Associates, and BAFTA. Starting her career in fashion PR, Genevieve led the infamous ‘Hello Boys’ Wonderbra campaign and launched TK Maxx into the UK. She later went on to found and run her own boutique Beauty PR agency for over 12 years, before moving in-house as head of PR for The Sanctuary brand (one of her clients) and remained as it merged with St Tropez and Charles Worthington to form PZ Cussons Beauty. She has since held positions such as MD at Kilpatrick, leading a team of 20, and working with fabulous beauty brands such as Caudalie, Becca, PHYTO, Mark Hill, Champneys and Vita Liberata and exciting partnerships with BRITS, London Fashion Week, TV BAFTAs and Cannes Film Festival. Over the years, Genevieve has worked with leading beauty press and influencers and has maintained a great reputation for a ‘no-nonsense approach, understanding a brief and delivering effective results. She offers insightful strategic support to brands from start-ups to well established names and has an extensive black book of contacts not only within the media and influencer network but the wider industry in general. Genevieve joined WHITEHAIR.CO in early 2021 to offer senior-level support and direction on several of its wellness accounts.