Jessica Bush

Jessica is a professional, experienced Group Beauty Account Director with a demonstrated 20-year history of working in the public relations and communications industry, specialising in beauty. Skilled in all aspects of PR - from strategic thinking and planning to execution - she has helped launch and grow beauty brands such as Caudalie, Laura Mercier, BECCA, Frederic Fekkai, StriVectin, Jo Hansford and Ardell Lashes.

Jessica has worked across small, niche brands, mass market as well as luxury, high end brands, covering everything from skin care, hair care, bath and body, fragrance, hair removal, colour cosmetics, false lashes, nail care and pretty much everything in between. She has experience working in all areas of beauty and all sizes of brands, budgets, distribution, and teams. Her focus now is on natural skin, hair and bodycare.

Her passionate and honest approach has led to long-standing relationships with key players in the beauty industry. Jessica joined the WHITEHAIR.CO collective in 2021 as Beauty PR Associate, supporting the team in creating and executing effective strategies for its beauty and wellness clients.

Contact Jessica