Founder, Owner & M.D.



Emma Whitehair, London based PR Director of PR Agency, WHITEHAIR.CO

Emma has worked in PR and communications since the mid-nineties (doesn't look old enough, right?!). With brand experience ranging from McQueen to REISS, and her last staff position heading up PR at department store, SELFRIDGES.

Founding the namesake PR company - WHITEHAIR.CO - in 2012, initially on the strength of her PR expertise - Emma had the foresight to know that PR was starting to feel 'traditional' in the digital era. So launched the business with the tagline 'More Than PR' and a mission to support clients with a 360° approach to brand communications.


Since then the agency has evolved from one with a focus on fashion PR to being one of London’s leading digitally focussed brand communications agencies. With a highly experienced team offering everything from brand consultancy to SEO and social media. Specialising in sectors including health and wellbeing, beauty, and sustainability.  

Alongside her role as MD of WHITEHAIR.CO - in keeping with the 'more than PR' tagline - Emma's side-hustle is travel journalism, And she review hotels and destinations for titles including The Telegraph, Country & Townhouse and Citizen Femme. Some of her published work can be seen HERE.

*who has white hair.