Founder, Owner & M.D.



Emma Whitehair, London based PR Director of PR Agency, WHITEHAIR.CO

Emma has worked in PR and communications for nearly 25 years' (doesn't look old enough, right?!). With brand experience ranging from McQueen to REISS, and her last staff position heading-up the fashion PR department at SELFRIDGES.

Founding the namesake PR company - WHITEHAIR.CO - in 2012, initially on the strength of her fashion PR expertise - Emma had the foresight to know that PR was starting to feel 'traditional' in the digital era. So launched the business with the tagline 'More Than PR' and a mission to support clients with a 360° approach to brand communications.


Since then the agency has evolved from fashion PR to one with a digital focus. With Emma having recruited a highly experienced team to allow the agency to offer everything from branding consultancy to SEO and social media strategy. To brands from sectors including health and wellbeing, beauty, fashion, sustainability and activewear. 

Alongside her role as MD of WHITEHAIR.CO - in keeping with the 'more than PR' tagline - Emma's side hustle/hyphen-career is journalism. A writer with wanderlust, who writes wellness, beauty and travel reviews for titles such as The Telegraph, Country & Townhouse, Healthista and The Luxury Spa Edit, some of which can be seen HERE.

*who has white hair.