Case Study:

Influencer & VIP Relations

WHITEHAIR.CO has been working with SOREL since 2015. Retained to implement all influencer engagement strategies in the UK, with global activations on a project basis.

Already well established as the go-to brand for snow boots, WHITEHAIR.CO is briefed to predominantly promote SOREL's women's collection of functional fashion footwear offering, outside of snow.

Engaging relevant women's style influencers to create 'on the move' content. With tactics ranging from celebrity seeding programmes to curated trips.

THE BRIEF

Just Some of the content secured on the 'Gram

sophie turner

As photographed by Brooklyn Beckham wearing SOREL for 1883 Magazine

@sophiet

Also shared on Instagram by:

@VictoriaBeckham

@BrooklynBeckham

SEE INSTAGRAM POST

suki waterhouse

@sukiwaterhouse
English model and actress

SEE INSTAGRAM POST

poppy delevigne

Pictured with Sienna Miller, both wearing SOREL
@poppydelevingne
Model, actress and style icon.

SEE INSTAGRAM POST

Victoria MaGrath.png

Victoria mcgrath

@inthefrow
Fashion, beauty and lifestyle blogger.

SEE INSTAGRAM POST

Camille Charriere.png

camille charriere

@camillecharriere
Half French, London based, fashion influencer.

SEE INSTAGRAM POST

lucy williams sorel

lucy williams

@lucywilliams02
Stylist, writer and travel photographer.

SEE INSTAGRAM POST

Jessie Bush Sorel Glastonbury.png

jessie bush

@wethepeoplestyle
Style influencer originally from New Zealand, now London based.

SEE INSTAGRAM POST

Rosie londoner

@rosielondoner
A quintessentially British fashion and lifestyle blogger.

SEE INSTAGRAM POST

Olivia Purvis

@livpurvis
Previously known as What Olivia did, fashion and lifestyle blogger.

SEE INSTAGRAM POST

Sarah Mikaela

@srhmikaela
Danish/Australian London based, fashion and lifestyle blogger.

SEE INSTAGRAM POST

Louise cooney

@louisecooney_
Fashion, travel and lifestyle blogger from Ireland.

SEE INSTAGRAM POST

Charlotte decarle

@charlottedecarle
Quirky, cool and fun-loving model, DJ, presenter and style influencer.

SEE INSTAGRAM POST

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