WHITEHAIR.CO has been working with SOREL since 2015. Retained to implement all influencer engagement strategies in the UK, with global activations on a project basis.
Already well established as the go-to brand for snow boots, WHITEHAIR.CO is briefed to predominantly promote SOREL's women's collection of functional fashion footwear offering, outside of snow.
Engaging relevant women's style influencers to create 'on the move' content. With tactics ranging from celebrity seeding programmes to curated trips.