Influencer Relations Case Study

WHITEHAIR.CO has been working with SOREL since 2015. Retained to implement all influencer engagement strategies in the UK, with global activations on a project basis.

Already well established as the go-to brand for snow boots, WHITEHAIR.CO is briefed to predominantly promote SOREL's women's collection of functional fashion footwear offering, outside of snow.

Engaging relevant women's style influencers to create 'on the move' content. With tactics ranging from celebrity seeding programmes to curated trips.

THE BRIEF

Just Some of the results

sophie turner
As photographed by Brooklyn Beckham wearing SOREL for 1883 Magazine

@sophiet

Also shared on Instagram by:

@victoriabeckham

@brooklynbeckham

SEE INSTAGRAM POST
suki waterhouse

@sukiwaterhouse

english model and actress

SEE INSTAGRAM POST
poppy delevigne

pictured with Sienna Miller, both wearing SOREL

@poppydelevingne

model, actress and style icon.

SEE INSTAGRAM POST
Victoria mcgrath

@inthefrow

fashion, beauty and lifestyle blogger.

SEE INSTAGRAM POST
camille charriere

@camillecharriere

half french, london based, fashion influencer.

SEE INSTAGRAM POST
lucy williams

@lucywilliams02

stylist, writer and travel photographer.

SEE INSTAGRAM POST
jessie bush

@wethepeoplestyle

style influencer originally from new zealand, now london based.

SEE INSTAGRAM POST
Rosie londoner

@rosielondoner

a quintessentially british fashion and lifestyle blogger.

SEE INSTAGRAM POST
Olivia Purvis

@livpurvis

previously known as what Olivia did, fashion and lifestyle blogger.

SEE INSTAGRAM POST
Sarah Mikaela

@srhmikaela

danish/australian london based, fashion and lifestyle blogger.

SEE INSTAGRAM POST
Louise cooney

@louisecooney_

fashion, travel and lifestyle blogger from Ireland.

SEE INSTAGRAM POST
Charlotte decarle

@charlottedecarle

quirky, cool and fun-loving model, DJ, presenter and style influencer.

SEE INSTAGRAM POST
Hannah Crosskey

@hannahcrosskey

stylist and traveller.

SEE INSTAGRAM POST