PR & VIP consultant
Laura is a PR & VIP Relations specialist, with over 15 years experience working both in-house and agency side for a wide range of fashion clients, from luxury to high street. Starting her career as PR assistant for brands such as Christopher Kane, Julien McDonald and Preen by Thornton Bregazzi, she has gone onto handle the VIP dressing and Celebrity coordination for Versace, Schiaparelli, Cartier, Tod’s Group, Valextra, PINKO and Coccinelle.
While working with H&M for a number of years, Laura handled celebrity brand endorsements, special projects, securing VIP attendance for their RTW shows in Paris and for the brands popular designer collaborations including Maison Margiela, Isabel Marant, Alexander Wang, Balmain, KENZO, Erdem and Moschino.
As well as fashion, Laura has also worked in Entertainment PR handling music, theatre, film and book campaigns for high profile names such as George Michael, Mariah Carey and Rupert Everett.
Laura mainly supports the WHITEHAIR.CO portfolio with establishing successful PR & VIP relations, leveraging her far-reaching professional and personal contacts.