associate pr director

Natalia Cassel

Animated GIF-downsized_large.gif

Natalia is a senior brand & marcoms specialist and publicist with over two decades' experience in building and communicating brands and profiles within the fashion, luxury, lifestyle and corporate sectors. With vast experience in running departments and divisions as country and global lead, both in-house and in agency equally. Having held roles such as Senior Vice President at Karla Otto, and Senior Divisional Director at The Communications Store, brand experience includes roles such as Global Communications & PR Director at Belstaff, Global PR Manager at Salvatore Ferragamo and Global Accessories PR Director of Versace.

Natalia also has experience within the technology sector as a communications lead for Teslasuit, as well as launching NFT's at Art Basel (Miami Beach), Smartech's Playhouse at Selfridges and Tokyo's first physical NFT exhibition.  

Natalia joined the WHITEHAIR.CO team in 2020 as an Associate PR Director. And in this role, supports with new business, senior-level PR strategy and feature placement.