We do not impose a standard
cookie-cutter PR agency model
Our tariff options are flexible and results-driven. Providing effective and high-quality brand services, with flexibility and value for money.
Before recommending which tariffs might be best for you, we review your brief, consider what the best strategy and services might be to achieve your goals, along with the level of time and expertise required by our team. And note that if you do not yet have a comprehensive brief in place, this is something we can advise you on with a POWER HOUR consultancy session.
We are the first, and still the only, boutique lifestyle PR agency to offer all our services on a pay-as-you-go or pay-by-results basis. The latter being a cost-effective alternative to the conventional retainer - whereby a flat fee is charged each month, irrespective of the results achieved.
With a PBR (Pay-by-Results) option, clients are billed only for tangible outputs (press releases) and effective outcomes. Meaning we carry out work, and you only pay when there is something worthwhile to show for it. With our exclusive Rate Card breaking down the value per "win" based on a detailed hierarchy, we find that this to be a popular no risk option with the smaller, or more niche businesses we work with.
Note: we only charge for exposure that we deem to be relevant and have influence. We also cap costs for campaigns - so even when we smash expectations, you don't exceed your budget.
This is the best option for brands that need a pro-active campaign to be planned and implemented.
Also, those who require 360 communications support, brand consultancy and creative ideas, along with a consistent level of efforts. When on a retained arrangement, we are an extension of your in-house team. Consulting on all aspects of brand development and offering a holistic service, including press office.
Note: fees are based on the level of time/expertise required of the team to meet the KPIs anticipated. And retainers are on a monthly rolling contract.
Project PR is ideal when you have a news story to launch, or your product is particularly relevant to specific times within editorial schedules/times of year.
It's an 'as-needed' service and as part of a project, we can take care of sending out image and/or story led press releases, on an ad hoc PR basis, with all the necessary follow up to secure coverage. The project also includes reporting so you can see how we're getting on every step of the way.
We are often approached by brands interested in PR services, who we feel need to get strong foundations in place before being 'PR ready'. For example - the USPs/key messages may not be clear, there might not be a marketing strategy from which to inform the PR brief, or the brand assets may not be strong enough to make an impactful impression. In these situations, WHITEHAIR.CO recommends a POWER HOUR session.
WHITEHAIR.CO is the first and only PR agency to offer this kind of one-off mentoring service. Which is an opportunity for founders to share their brand ambitions, WHITEHAIR.CO experts to review its own-able space in the market and make top-line recommendations to achieve its potential.
In under 60 minutes - we offer the kind of advice that has given brands the power to pack a punch. Often talking brands out of paying for services that aren't right for their business at this time. Instead suggesting tactics that will help build strong foundations, and supporting in the creation of an efficient marketing plan.
Do get in touch if you have a brief prepared to suit your specific requirements - or are interested in our consultancy services in order to help create one - and will be happy to provide a quote.