Consultant & copywriter




Shelly's expertise and passion for skin care, fragrance/essential oils, ethical food and wellness has seen her work with brands including Emma Hardie for Space NK, The Joshi Clinic, Daylesford Organics, Molton Brown, Neom Organics and Calmia.


Using her specialist skills in product development, brand aesthetics and copy writing, Shelly has developed and brought to market products for department stores including Selfridges, Galaries Lafayette and John Lewis, as well as winning a number of UK and international awards for recipes, aroma-flavouring, packaging and design concepts.

Along consultancy work which includes being right hand woman to skin care specialist, Jasmina Vico, Shelly is part of the team of beauty communications consultants at WHITEHAIR.CO. And alongside crafting beautiful copy, Shelly is positioned to advise on legislation, product testing, labelling and packaging.