Case Study:

Influencer & VIP Relations

 

WHITEHAIR.CO has been working with SOREL since 2015. Retained to implement all influencer engagement strategies in the UK, with global activations on a project basis.

Already well established as the go-to brand for snow boots,  WHITEHAIR.CO is briefed to predominantly promote SOREL's women's collection of functional fashion footwear offering, outside of snow. 

Engaging relevant women's style influencers to create 'on the move' content. With tactics ranging from celebrity seeding programmes to curated trips.

THE BRIEF

Just Some of the content secured on the 'Gram  

sophie turner

As photographed by Brooklyn Beckham wearing SOREL for 1883 Magazine

 

Also shared on Instagram by: 

suki waterhouse

  • @sukiwaterhouse 

  • 1.5m Followers

  • English model and actress

poppy delevigne

  • Pictured with Sienna Miller, both wearing SOREL

  • @poppydelevingne          

  • 1.4M Followers

  • Model, actress and style icon.

Victoria mcgrath

  • @inthefrow 

  • 851K Followers

  • Fashion, beauty and lifestyle blogger.

camille charriere

  • @camillecharriere           

  • 735K Followers

  • Half French, London based, fashion influencer.

lucy williams

  • @lucywilliams02          

  • 423k Followers

  • Stylist, writer and travel photographer.  

jessie bush

  • @wethepeoplestyle          

  • 390k Followers

  • Style influencer originally from New Zealand, now London based.                

Rosie londoner

  • @rosielondoner 

  • 332K Followers

  • A quintessentially British fashion and lifestyle blogger.     

Olivia Purvis

  • @livpurvis

  • 181K Followers

  • Previously known as What Olivia did, fashion and lifestyle blogger.     

Sarah Mikaela

  • @srhmikaela          

  • 183K Followers

  • Danish/Australian London based, fashion and lifestyle blogger.

Louise cooney

  • @louisecooney_          

  • 153K Followers

  • Fashion, travel and lifestyle blogger from Ireland.

Charlotte decarle

  • @charlottedecarle 

  • 107K Followers

  • Quirky, cool and fun-loving model, DJ, presenter and style influencer.

+44 (0) 7715244678

zoja@whitehair.co

WHITEHAIR.CO  

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London

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