Laura Pew

Laura is a seasoned VIP & Influencer Relations specialist with over 15 years of experience across both in-house and agency roles, representing clients from luxury fashion houses to leading high street brands.

She began her career working for brands including Erdem, Christopher Kane, Giles, Mulberry and Giambattista Valli, before going on to lead VIP dressing and celebrity coordination for global names such as Versace, Schiaparelli, Cartier and Valextra.

As Global Celebrity Coordinator for H&M, Laura managed celebrity brand endorsements, special projects and VIP attendance for their Paris runway shows and highly publicised designer collaborations with Maison Margiela, Isabel Marant, Alexander Wang, Balmain, KENZO, Erdem and Moschino.

Beyond fashion, she has also worked extensively in Entertainment PR, overseeing campaigns across music, theatre, film and publishing for internationally recognised talents including George Michael, Mariah Carey and Rupert Everett.

Today, Laura supports the WHITEHAIR.CO portfolio by driving impactful VIP & Influencer strategies, connecting brands with culturally relevant talent and leveraging her long standing relationships across the celebrity, influencer and fashion industries.