Associate PR Director

Natalia

Cassel

Associate PR Director

Natalia is a senior brand & marcoms specialist and publicist with over two decades' experience in building and communicating brands and profiles within the fashion, luxury, lifestyle and corporate sectors. With vast experience in running departments and divisions as country and global lead, both in-house and in agency equally. Having held roles such as Senior Vice President at Karla Otto, and Senior Divisional Director at The Communications Store, brand experience includes roles such as Global Communications & PR Director at Belstaff, Global PR Manager at Salvatore Ferragamo and Global Accessories PR Director of Versace. Following her involvement in Eco-Age’s Green Carpet Awards at Karla Otto, for the past couple of years Natalia has been focusing purely on sustainable brands within the fashion arena, whilst expanding into the realms of tech, the metaverse and digital art, as communications lead for Teslasuit, Smartech, The NFT Gallery in Mayfair, and rep’ing Maxim of The Prodigy and his art NFTs, whilst also supporting the last Miami Art Basel and assisting in the launch of the world’s first physical NFT gallery in Tokyo during the pandemic. Natalia joined the WHITEHAIR.CO team in 2020 as an Associate PR Director. And in this role, supports with new business, senior-level PR strategy and feature placement.