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  • Writer's pictureJessica Bush

Natural suncare brand SeventyOne Percent lands into key UK retailers


Protecting your skin and the planet, SeventyOne Percent’s SPF range combats sun damage and respects the ocean on your behalf


Respecting the sea was the driving force behind the creation of SeventyOne Percent – a skincare and SPF brand created by two French surfers in 2010 who are passionate about the oceans. With an ethos to protect nature and create high performance suncare products that have little to no impact on the environment, the range includes everything from sprays to solid sticks and has now arrived on UK shores.


A carefully considered brand with sustainability at the centre of every decision made, whether that’s ingredient sourcing or packaging innovations, even the name reflects their nature kind values. ‘Seventy’ – because that’s the percentage of water not only on the planet but also in our bodies, and ‘one’ – because that’s how much of the brand’s annual revenue is donated to the charity initiative ‘1% for the planet’.


Eco-friendly formula


While SeventyOne Percent’s sunscreens primarily use mineral filters and 80-100% of their ingredients are natural, the brand won’t compromise a formula just to avoid synthetics. That means if a different spectrum of protection is needed or the formula requires a more sensorial texture, clean, safe and eco-approved chemical filters won’t be overlooked. For them it’s about finding a balance between efficiency, naturalness, ecological responsibility and solidarity.


Besides the filters, all skincare and SPF formulas are packed with skin nourishing and hydrating ingredients such as organic castor oil, shea butter, jojoba wax, mango butter and rice wax that protect and hydrate the skin.


Planet-positive packaging


All of SeventyOne Percent’s packaging is eco-responsible. Tubes are made from PCR plastic (sourced from recycled milk bottles), 80% of any secondary packaging has been eliminated and they are using ThinWall and Slim Cap innovations to reduce the weight of the packaging as well as the sheer volume of material used – this means less waste and a lower carbon footprint. The brand is also producing mono-material packaging making it simple for consumers to recycle easily and effectively as the empties won’t be rejected by mainstream recycling streams.



Impressive innovations


The brand new Sun Stick has been developed with eco-toxicologist experts to minimise its impact on the ocean. Passing the environmental laws in Hawaii and the Palau Islands, it uses next generation organic sun filters – aromatic compounds that allow the absorption of UV energy which is then dissipated in the form of heat. It is also anhydrous (waterless) and has an extreme resistance to water which means it doesn’t dilute in the sea or pool – beneficial for your skin and the underwater ecosystems.



Alongside the original SunKissed Sun Stick (available in SPF50 and SPF30), SeventyOne Percent has launched the Fun Stick – available in four colours and the Invisible Stick SPF50 with its non-sticky and transparent texture. Suitable for face, lips and sensitive areas including scars and tattoos, it doesn’t impact skin or the planet.


Now available in a 15g nomade size to ensure protection on the go, the sticks provide the perfect all-inclusive sun protection for families, surfers and those with sensitive skin.


SeventyOne Percent is distributed in over 750 stores including Holland & Barrett, Anthropologie, Sephora, The Grooming Clinic, The Beautiful, Beauty Bay, and John Bell & Croyden. Along with over 500 European stores including Surf/Sport shops, pharmacies, Holland & Barrett and 5-Star hotels such as Six Senses Spas, Four Season, and W Hotels.


For further information, images and samples for review, please contact:



Jessica@whitehair.co

07971661106

www.whitehair.co


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