Spotlighting Modern & Traditional Craftsmanship with A Sustainable Message
Madeira Sensa Green threads made from 100% TENCEL™ Lyocell fibres used to machine embroider the outline and trunk of 'The Tree of Life' design, on public display in Westminster Abbey, 8th - 13th May.
The Royal Anointing Screen designed and produced for use at the most sacred moment of the recent Coronation at the Anointing of His Royal Highness The King, featured specially chosen Madeira Sensa Green threads, made from 100% TENCEL™ lyocell fibres, used to machine embroider the outline and trunk of 'The Tree of Life', created using digital machine embroidery by Digitek Embroidery.
Designed by iconographer Aidan Hart and brought to life through both hand and digital embroidery, managed by the Royal School of Needlework.
As well as heritage craft, contemporary skills and techniques have formed part of this unique collaboration, combining traditional and contemporary sustainable embroidery practices to produce a design which speaks to The King’s deep affection for the Commonwealth whilst highlighting the key theme of sustainability - a long-held passion of His Royal Highness.
The central design takes the form of a tree which includes 56 leaves, representing the 56 member countries of the Commonwealth. The King’s cypher is positioned at the base of the tree, representing the Sovereign as servant of their people and was selected personally by The King, inspired by the stained-glass Sanctuary Window in the Chapel Royal at St James’s Palace, which was gifted by the Livery Companies to mark the Golden Jubilee of Queen Elizabeth II in 2002.
The screen has been gifted for the Coronation by the City of London Corporation and participating Livery Companies, the City’s ancient and modern trade guilds. His Royal Highness The King is a keen advocate and supporter of the preservation of heritage craft skills, and the Anointing Screen project has been a collaboration of these specialists in traditional crafts, from those early in their careers to artisans with many years of experience.
The individual leaves have been embroidered by staff and students from the Royal School of Needlework, as well as members of the Worshipful Company of Broderers, Drapers and Weavers. The threads used by the Royal School of Needlework are from their famous ‘Wall of Wool’ and existing supplies that have been collated over the years through past projects and donations.
Sensa Green thread, made from 100% TENCEL™ lyocell fibres, used to machine embroider the outline and trunk of 'The Tree of Life' design, is the first coloured machine embroidery thread made of naturally strong, smooth and biodegradable TENCEL™ Lyocell fibres and has a distinguished silky matte look.
A premium yarn, not only feather-soft and gentle on the skin, but also produced via environmentally responsible production processes, and technologies, derived from raw material of botanic origin, using certified and controlled sourced wood as the thread’s main ingredient.
TENCEL™ is a trademark of Lenzing AG.
The materials used to create the Anointing Screen have also been sourced sustainably from across the UK and other Commonwealth nations. The cloth is made of wool from Australia and New Zealand, woven and finished in UK mills.
The script used for the names of each Commonwealth country has been designed as modern and classical, inspired by both the Roman Trojan column letters and the work of Welsh calligrapher David Jones.
Also forming part of the Commonwealth tree are The King’s Cypher, decorative roses, angels and a scroll, which features the quote from Julian of Norwich (c. 1343-1416): ‘All shall be well and all manner of thing shall be well’.
At the top of the screen is the sun, representing God, and birds including the dove of peace, which have all been hand embroidered by the Royal School of Needlework.
The Royal Anointing Screen will be on display to the public in Westminster Abbey 8th – 13th May.
About TENCEL™
TENCEL™ is the flagship brand under The Lenzing Group that covers textile specialty product fiber offerings. Since 1992, the TENCEL™ brand has been driving the evolution of fiber solutions for the apparel and home textile segments through several industry-first innovations and environmentally responsible production processes. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.
Featuring botanic origin and biodegradable quality, TENCEL™ branded modal and lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Lyocell fibers are versatile and can be combined with a wide range of textile fibers to enhance the aesthetics and functionality of fabrics. Through moisture management, TENCEL™ Lyocell fibers can also absorb moisture efficiently. Offering endless design possibilities, TENCEL™ Modal fibers can be blended with other fibers and processed using conventional machinery, significantly improving the softness and comfort of fabrics.
Fibers and filaments used under the TENCEL™ brand are derived from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. They are produced via environmentally responsible production processes and are compostable and biodegradable, thus can fully revert back to nature. They are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program. TENCEL™ Luxe is registered by The Vegan Society.
About the Lenzing Group
The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.
The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their biodegradability and compostability Lenzing fibers are also highly suitable for hygiene products and agricultural applications.
The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy. In order to reduce the speed of global warming and to accomplish the targets of the Paris Climate Agreement and the “Green Deal” of the EU Commission, Lenzing has a clear vision: namely to make a zero-carbon future come true.
Key Facts & Figures Lenzing Group
Revenue: EUR 2.57 bn
Nominal capacity: 1,145,000 tonnes
Number of employees (headcount): 8,301
TENCEL™, VEOCEL™, LENZING™, REFIBRA™, ECOVERO™, LENZING MODAL™, LENZING VISCOSE™, MICROMODAL™ and PROMODAL™ are trademarks of Lenzing AG.
About Madeira
Since 1919, the Freiburg family-owned company Madeira Garnfabrik has been producing and distributing high-quality decorative and technical threads and accessories for industrial embroidery machines. In addition to the standard range, Madeira supplies sustainable embroidery threads as part of its growing eco-friendly portfolio and provides its customers with the necessary expertise to help them achieve the best possible embroidery results. With its numerous partners and subsidiaries around the world and international sales logistics, the company is one of the leading embroidery thread manufacturers in the industry.
For further information please contact:
Liz Roscoe + 44 (0) 7702 807 048 liz@roscoe360.com
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