CASETiFY x Virtual Super Land to launch first ever green-screen augmented reality tech accessories
Updated: Jul 15, 2019
CASETiFY, the first and largest customisable tech accessory platform, has partnered with Virtual Super Land to merge fashion with technology, creating the first ever green-screen, augmented reality phone cases and watch straps.
With both companies at the intersection of fashion and tech, the theme of this collection is "Enter Hyper Reality" and the collaboration is part of CASETiFY’s brand-new creative program, CASETiFY co-lab. Through co-lab, Casetify taps into creatives around the world to offer their customers never-before-seen products with the mission to champion self expression through tech.
The collection aims to take fashion into a new high tech, hyper reality space. Via a VSL app which uses green screen technology to incorporate augmented reality into streetwear and accessories.
Unlike commonly used green-screen (chroma key) hardware, the VSL app uses video game technology to simulate chroma key through pixel shaders to create mixed reality. With video game creation, each pixel is analysed and changed for a different aesthetic, function or effect in the game. The VSL app does the same by finding the green pixels and converting each one into the desired graphics. The Virtual Super Land x CASETiFY tech accessories capsule all feature green pixels in order to interact with the VSL app with the aim to transform the customer’s approach to personal content.
The Virtual Super Land co-lab will include six different designs including the Neon Sand iPhone case designs in Exxxtra (green/yellow) colourways and also the best selling Impact case with customisable options. The collection will also include two watchbands, all featuring green elements which can be activated in various degrees through the app with moving animations of solar systems, Renaissance sculptures and swirling VSL logos.
The innovative new range is now shipping globally from www.CASETiFY.com
Prices range from £30 to £40.
For further information, images, samples please contact:
+44 (0) 7715 244 678
Founded in 2011, CASETiFY has been hailed as the first and largest global platform for creativity and customisation, connecting individuals through tech accessories. Today, CASETiFY is the number one millennial tech accessories brand, offering customisable products that are highly protective and stylish at the same time. CASETiFY is best-known for the world's slimmest and most protective iPhone Impact Cases that are certified 6.6ft drop proof without sacrificing design.
CASETiFY has expanded through three key channels: celebrity partnerships, retail channel expansion, and brand design collaborations. Past highlights include launching both Sarah Jessica Parker and Pharrell William's first tech accessories collections, unique in-store activations with Colette, Nordstrom, and Anthropologie, online partnerships with REVOLVE.com and ShopBop.com, along with tech capsule collections with Saint Laurent, Thom Browne, Moncler, Vetements, Sacai, DHL, streetwear label CLOT, and Clare V.
VIRTUAL SUPER LAND was created in 2018 by former fashion editor and creative director Orsolya Szabo and motion graphics designer Natasha Smith, two close friends who wanted a way of creating cool graphics and wearing them.
At the heart of the brand is the women's personal journey; they taught themselves how to edit and create imagery they wanted to see but didn’t have the funds or access for someone else to make it for them.
They noticed a disparity in female animators and streetwear designers, and no accessible, fun or progressive way of bringing the two together.
The answer was a concept brand with a sustainable edge. The graphics they continually create were transferred to print on demand t shirts, or posted as unique visual explorations; digital art. At the heart of everything however, is the green screen.
The use of green screen has always been a constant in the duo’s work and ideology, working first with blue paints to transform surfaces and then making green t shirts. The concept of creating new realities, and specifically the idea of hyperreality and simulations of our world can be fully explored with the green screen.
At the heart of the brand is connection and inclusivity through accessibility. A desire to create accessible elevated content through a simple idea- manufacture green (screen) product that can be transformed via the VSL app.