The initiative sets forth a plan for new sustainable measures and products introduced by the world's leading custom casemaker.
CASETiFY releases the world’s first fully customisable, compostable, and biodegradable phone case.
As part of CASETiFY’s mission to “make a case for our future,” the brand is partnering with Earth Day Network’s The Canopy Project. Pledging to plant a tree for every compostable case sold.
Every accessory in the collection is engineered with CASETiFY’s new vegan-friendly trademark material, ecotifyTM.
The CASETiFY CONSCiOUS collection is made from bamboo-based 100% compostable materials, free of virgin plastics, and arrives in plant-based packaging.
This Earth Day, CASETiFY is jumpstarting the brand’s new initiative, CASETiFY CONSCiOUS. Inspired by the mission to ‘protect your tech and protect our planet', the global casemaker is unveiling an official program to shape the brand’s trajectory, and lead the industry into a more conscious, sustainable future.
As the most followed tech accessory brand on social media, CASETiFY’s campaign introduces a Gen Z and millennial audience in the millions to the new eco-friendly collection through many touchpoints. The online shopping experience begins in the CASETiFY Custom Studio, where visitors can choose from six new, bold colourways ranging from red, pink, black, mint green, lilac and a limited edition shade of oatmeal. From there, shoppers are invited to personalise their case with the addition of original CASETiFY designs or custom engravings performed by precise laser technology. As a premium sustainable accessory, the cases are crafted in high-tensile materials to protect against 4-ft drops, sourced from bamboo-based substances to remain free of virgin plastics. Engineered with CASETiFY’s new trademark material, ecotifyTM (a proprietary blend of biopolymers, starch, and bamboo), customers can rest assured knowing that every accessory in the collection is 100% compostable and biodegradable, to mix seamlessly back into the earth after use, with no toxins left behind. As an eco-friendly alternative, all accessories from the collection will be enclosed in 100% recyclable, plant-based packaging.
“Providing our CASETiFY Community with high quality accessories will always be a priority for our brand,” said CASETiFY CEO and Co-founder Wes Ng. “Though as we look to protect our customers’ devices, we also have a responsibility to ensure our practices protect the planet. CASETiFY CONSCiOUS is a long-awaited, thoughtfully planned initiative for our company, and we’re excited to share with our customers the future of sustainable tech accessories.”
Starting April 22, the entire CASETiFY CONSCiOUS collection is available for purchase with prices starting from £36, shipping worldwide from:
www.casetify.com/conscious/collection.
For further information or high res images please contact:
Zoja Minic
+ 44 (0) 7715244678
About CASETiFY
Founded in 2011, CASETiFY is recognised as the first and largest global platform for creativity and customisation, connecting individuals through their tech accessories. Today, CASETiFY serves as the leading Gen Z brand, delivering stylishly slim and drop-protected cases to millions of customers around the world.
Over the years, CASETiFY has expanded through three key channels: celebrity partnerships, retail channels, and brand design collaborations. Past highlights include launching both Sarah Jessica Parker and Pharrell William's first tech accessories collections, unique in-store activations with Colette, Nordstrom, and Anthropologie, online partnerships with REVOLVE.com and ShopBop.com, along with tech capsule collections with Saint Laurent, Moncler, Vetements, DHL, The Pokémon Company, streetwear label BAPE, and global K-Pop group BTS.