• Helena

Introducing Jurlique’s NEW Activating Water Essence+

Why would you upgrade a best selling product? Because Jurlique have found an even better way to hydrate the skin.



Jurlique is inspired by innovation and by finding new and improved ways to better the look, feel, and function of your skin. If that means upgrading a much-loved product because innovative new ingredients, a more efficient extraction process, or new recyclable packaging have been discovered, then that’s what Jurlique will do.


Introducing Jurlique’s NEW Activating Water Essence+: an upgrade of its best-selling hydrating essence with powerful new biodynamic botanicals that deliver even better hydration and radiance-boosting benefits and 100% sustainable and recyclable packaging.


A New Improved Formula


The NEW Activating Water Essence+ works hard and fast to drench the skin in moisture thanks to:

  • Two powerful potent Marshmallow Root extracts that help to not only boost skin hydration but to help keep it there.

  • The Jurlique Radiance Blend of biodynamically* grown botanicals: Lavender, Rose Gallica, Calendula, and Marshmallow Root. The powerful blend works to encourage cellular turnover, boost radiance, and provide important antioxidant protection.

  • Additional moisture-attracting humectants for optimal hydration.

  • A clean formula that suits all skins and is free of commonly used irritants such as Silicones, Petrolatum, Mineral Oil, Paraffin Wax, PEGs, Synthetic Glycols, Parabens, Formaldehyde donors, GMOs, and artificial colours and fragrances.



High Performance Results

Clinical testing found that the new improved formula has been clinically proven to improve skin hydration by 155% immediately after application**. Activating Water Essence+ is 29% more hydrating than the previous Activating Water Essence***.


Pressed into the skin after cleansing and misting and before applying a serum and moisturiser, the new hydrating essence also helps to boost the absorption and performance of the skincare products that follow.


Experience the essential skin-prep step: NEW Jurlique Activating Water Essence+ is the key to happily hydrated skin.


*Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified or affiliated with Demeter® USA or Demeter International.**Based on an in‑vitro study using skin cell cultures for a period of 24 hours and 3 days conducted by POLA Chemical Inc

**Based on 32 subjects using Activating Water Essence+ after 10 minutes

*** Based on 32 subjects using Activating Water Essence+ and Activating Water Essence old formula after 10 minutes



For further information, high-res images or review sample requests, please contact:

Helena Baron

+44 (0) 7951202397

helena@whitehair.co

www.whitehair.co



*Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified or affiliated with Demeter® USA or Demeter International.**Based on an in‑vitro study using skin cell cultures for a period of 24 hours and 3 days conducted by POLA Chemical Inc

**Based on 32 subjects using Activating Water Essence+ after 10 minutes

*** Based on 32 subjects using Activating Water Essence+ and Activating Water Essence old formula after 10 minutes


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