• Helena

Natural-Certified & Organic Cosmetic Brand MÁDARA Launches New Vegan SPF50 Sunscreens

Updated: May 21



MÁDARA is an ECOCERT/Cosmos certified beauty brand at the forefront of cruelty-free, natural & organic cosmetics.


This summer, MÁDARA is launching two new additions to their best-selling natural sun protection range. These high-performing mineral SPF50 solutions combine safe and effective UVA + UVB defence with multiple skincare benefits for everyday use.


Why Choose Natural?


Chemical sunscreens penetrate the skin and absorb UV rays, while natural sunscreens use mineral (also known as natural or physical) filters that sit on the skin’s surface and physically reflect the harmful UV rays. Studies detect certain health risks related to chemical filters, such as irritation, accumulation in the body and even hormonal alterations. Not only that, some chemical filters are also harmful to ocean ecosystems. By creating a physical barrier, natural sunscreens work from the moment of application and do so as long as they stay on the skin, as their effectiveness has nothing to do with chemical reactions.


MÁDARA sunscreens are free from UV filters, parabens and other harsh preservatives, microplastics, mineral oils, synthetic fragrances and artificial colours. They glide onto skin easily, leaving no white marks.



The New Products


SPF50 Pro-Active Mineral Sunscreen Stick


An innovative, natural certified SPF50 stick that delivers broad-spectrum protection against harmful UVA/UVB rays to shield skin on-the-go. Enriched with ceramides and oils of black cumin and sea buckthorn, the multi-tasking formula provides an extra antioxidant and hydration boost, while the tinted texture appears invisible on the skin. The travel-friendly packaging has an anatomic shape to ensure mess-free application to face, décolleté and hands, making reapplying a breeze. It also easily fits into your pocket or handbag to keep up with you at all times, especially beneficial for anyone with an active lifestyle.


SPF50 Plant Stem Cell Ultra Shield Sunscreen


A mineral emulsion that combines broad-spectrum UVA/UVB protection with plant-based antioxidant-bursting stem cells from northern dragonhead, resveratrol and hyaluronic acid, this natural certified sunscreen also shields against urban pollution and blue light while delivering a hydration boost. The high-performance SPF50 has been designed to keep skin safe even in peak sun, caring for the skin as it protects it.



About MÁDARA


Founded in 2006 by four Latvian women, MÁDARA is an inspiring female entrepreneurship story, growing from a small niche player to a cult brand within the natural beauty industry in Northern European countries. MÁDARA now owns one of the most advanced and best-equipped natural cosmetics factories in Northern Europe, exporting clean beauty products to more than 30 countries.


In 2017, MÁDARA Cosmetics became a Nasdaq-listed company and in 2019, MÁDARA launched its long-awaited, 100% vegan and natural certified makeup range. MÁDARA has since received numerous product and design awards, both locally and internationally.


MÁDARA cosmetics are free from parabens, deceitful silicones and mineral oils, synthetic fragrances, artificial colourants, chemical UV filters and other questionable ingredients. All ingredients and final formulations are cruelty-free, natural & organic certified by ECOCERT/Cosmos. All products are exclusively developed and manufactured in the company’s own laboratories and production facility in Riga, Latvia, giving 100% control over all production steps and processes.



For further information, high-res images or review sample requests, please contact:



Helena Baron

+44 (0) 7951202397

helena@whitehair.co

www.whitehair.co

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