The ECOCERT/Cosmos natural and organic certified cosmetic brand MÁDARA is launching its long-awaited black mascara. Combining volumising and lengthening effects with lash-boosting benefits - without ever compromising MÁDARA’s skin and planet-friendly formulas.
The Deep Matter Mascara is formulated with conditioning and nurturing ingredients for stronger and more resilient lashes over time. It is also free of acrylates, parabens, phthalates, sulphates, petrochemicals, synthetic colourants, artificial fragrances and other harmful ingredients.
PLANT-BASED, EFFECTIVE INGREDIENTS
Plant-derived peptides: Ensure easy application, coat and reinforce every lash, delivering volume and lift in high definition.
Organic Castor Oil: Rich in essential fatty acids, it nourishes, reinforces and protects the lash for more resilient and fuller-looking lashes.
Vegan Phyto Waxes: Enables smooth application and has incredible lasting power.
Refined Natural Pigments: Gives intense colour for a bold, lengthening effect.
THE WAND
Made from two different materials, the brush gives intense fullness, curl and definition. The special tip easily separates lashes and helps to reach even the tiniest hair at the inner and outer corners of the eye for a dramatic effect. Packaging is both recyclable and made from 100% post-consumer recycled materials. All MÁDARA makeup products, including the new mascara, are made in a beauty factory in Riga, Latvia, which is one of the most advanced production plants in Northern Europe.
“The work on the very first MÁDARA mascara took us nearly 3 years — as developing a clean, natural formula without compromising on the dream performance and quality, not even a tiny bit, is quite a challenge.”
-Lotte Tisenkopfa-Iltnere, MÁDARA founder.
Deep Matter Bold Volume Mascara (£20.50) is available on www.madaracosmetics.com/uk.
About MÁDARA
MÁDARA skincare and makeup is Natural & Organic certified by ECOCERT/Cosmos, free from parabens, silicones, mineral oils, synthetic fragrances, artificial colourants, chemical UV filters, microplastics and other questionable ingredients. The products have been exclusively developed at the company’s own laboratories and produced at the AS MADARA Cosmetics factory in Riga, Latvia, which gives us 100% control over all stages of product development, production and quality control. Our products undergo extensive testing and dermatological trials to ensure maximum effectiveness and safety. The company has received numerous product, company and design awards, both locally and internationally.
For further information, high-res images or review sample requests, please contact:
Helena Baron
+44 (0) 7951202397
helena@whitehair.co