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  • Writer's pictureHannah Miller

UNIVERSAL PERFORMANCE LAUNCHES WORLD-FIRST CONSCIOUS ACTIVEWEAR


Sustainable activewear brand Universal Performance (UP) has launched a world-first garment which not only contains pioneering odour and bacteria eliminating technology but is made from organic cotton and TENCEL™ Lyocell fibres of botanic origin, made from renewable wood sources.

The new cropped sweater is part of the brand’s first organic cotton hybrid collection with all-natural ‘superpower technology’, featuring eco-friendly solution Stayfresh™ which eliminates the bacteria and odours formed naturally from a body’s sweat.

This sweater is super soft, durable, ethically-made and sustainable, featuring thumb holes and is perfect for wearing in the gym, the dance studio and for general leisure wear.

Fabrics made with TENCEL™ fibres are breathable and naturally smooth to the touch. Derived from sustainable wood sources and produced using environmentally responsible processes, TENCEL™ Lyocell fibres are versatile and can be combined with a wide range of textile fibres to enhance the properties of fabrics.



TENCEL™ Lyocell fibres are considered as the ideal sustainable alternative for designers and brands without compromising on luxury, quality or possibility. TENCEL™ is a trademark of Lenzing AG

Craig Townley of UP said: “We regard the coming together of Stayfresh™ and TENCEL™ in one high performance garment as a massive coup and one which will benefit the conscious wearer, who demands more from their activewear.

“After working out, simply hang the garment to air and odour and bacteria will disappear, enabling you to wear it more and wash it less, which is ultimately better for the environment too.”



This Stayfresh™ technology is Bluesign® approved and is also Oeko-Tex Eco Passport certified, as well as being registered under REACH.

The organic cotton and TENCEL™ Lyocell cropped sweater comes in sizes S to XL, in luscious red or midnight blue, priced at £48.

You can read more news from Universal Performance and TENCEL™ here.


For further information, high-res images or review sample requests, please contact:




Vanessa Munnings

+44 (0) 7907174770

vanessa@whitehair.co



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