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Ethical & Humanitarian Brand OUTLAND DENIM Releases Capsule Collection Inspired By The ‘New Normal’.



As part of its COVID-19 business model pivots, Outland Denim has shifted its production to six capsule collections per year. With the latest drop, “The Weekend Edit”, inspired by the ‘new normal’ and increased time spent at home.


The Australian-based label, known for its sustainability credentials, centred The Weekend Edit collection around easy wearing chambray pieces made for lounging. The collection offers a denim refresh, with the girlfriend cut Abigail jean in the vintage inspired Tomcat wash, and the Penelope midi skirt in Charcoal which sold out in the label’s Australian web store within a fortnight of its initial launch. All pieces are vegan friendly, finished with a leather-free jacron paper patch. Highlights include the Talia dungarees, Adria shift dress, and the Faith two-piece set; all made from 100% organic cotton.

This capsule collection also marks the label’s first boilersuit offering in the mid-blue Piper boilersuit. Made with a 100% organic cotton, Piper features a flattering slim-cut leg and comes with an optional belt to cinch at the waist.


“This capsule is a story of resilience and tenacity; and represents our first release following the height of COVID-19 and our subsequent pivot into expanding our offering beyond denim.” - Outland Denim founding CEO James Bartle.



Aside from its new capsule collections, Outland Denim also recently released the most sustainable vintage-wash denim jean: the Amy Former jean. During the wash and finishing process, the jean uses 67% less water, 46% less Energy, 83% less chemical, and 77% less worker impact than conventional vintage-wash jeans. Read more HERE.



View or download the latest capsule collection lookbooks HERE


Outland Denim is available online at

www.outlanddenim.com



About OUTLAND DENIM


James Bartle, the founder of Outland Denim, will be available for press walk-throughs of the collections, and to talk about how Outland Denim is changing lives while making strides in sustainability. Bartle was recently named one of Sourcing Journal’s Rivet 50 members for 2019. In 2019, the brand also became a Global Fashion Agenda Associate Partner.

Outland Denim jeans are crafted in the label’s stand-alone production and finishing facilities in Cambodia, which was founded to offer holistic support, training and employment to young women who have experienced exploitation, human trafficking and other human rights violations. The company provides a living wage, education and other benefits for its staff, and each of its seamstresses are trained across all aspects of garment making.


Raw materials are sourced from suppliers who excel in social and environmental responsibility. Every button, rivet and stitch is carefully selected with the intention to minimize impact on the environment and mitigate the risk of exploitation in the supply chain.


Awarded the A+ in the 2019 Ethical Fashion Report by Baptist World Aid, Outland Denim is also Australia’s first B CorporationⓇ denim brand. Along with being the winner of the 2020 Thomson Reuters Foundation Stop Slavery Award.


Instagram: @outlanddenim Facebook: Outland Denim Website: outlanddenim.co.uk


For further information, images, samples or interview requests please contact:


Zoja Minic

+ 44 (0) 7956 647272

zoja@whitehair.co


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