• Helena

Ethical & Humanitarian Brand OUTLAND DENIM Releases New Capsule Collection

Updated: Aug 5

As part of its COVID-19 business model pivots, Outland Denim has shifted its production to 6 capsule collections per year. The first of these will be released in September 2020, labelled “All In A Day’s Work” - inspired by an era of vintage workwear. Daily wear and tear, and rolling up your sleeves when it counts, results in products with function and durability.

The collection blends utilitarian design with modern elements, with both rigid and comfort stretch denims to form a range that, as always, is built for longevity. In capturing this range, Outland Denim celebrates the people who are part of the community, friends and family who inspire with their unique identities, character and creativity.

A complementary edit to Outland Denim’s core range of denim essentials, this capsule collection is made for the wearer who appreciates that the impact of their jeans stretches far beyond themselves.

Outland Denim has also released the most sustainable vintage-wash denim jean: the Amy Former jean. During the wash and finishing process, the jean uses 67% less water, 46% less Energy, 83% less chemical, and 77% less worker impact than conventional vintage-wash jeans. Read more HERE.

View or download the latest capsule collection lookbooks:

Women's Collection HERE

Men's Collection HERE

Outland Denim is available online at



James Bartle, the founder of Outland Denim, will be available for press walk-throughs of the collections, and to talk about how Outland Denim is changing lives while making strides in sustainability.

Founded in 2016, Outland Denim offers formerly enslaved or exploited young women training and employment pathways. Since the launch Outland Denim has evolved to equip people in positions of varying vulnerability to gain employment; including those leaving exploitative situations within garment factories, those with physical disabilities, and those who have been trafficked for labour. The key to its business model is mitigating risk of exploitation through skills acquisition, living wages, education programs and life skills development.

Outland Denim’s jeans are crafted in Cambodia by a team of dedicated staff who have graduated from the company’s coveted in-house training program to become skilled cutters, seamstresses and pattern makers. Awarded the A+ in the 2019 Ethical Fashion Report by Baptist World Aid, Outland Denim is also Australia’s first B CorporationⓇ denim brand. Along with being the winner of the 2020 Thomson Reuters Foundation Stop Slavery Award.

Instagram: @outlanddenim Facebook: Outland Denim Website: outlanddenim.co.uk

For further information, images, samples or interview requests please contact:

Zoja Minic

+ 44 (0) 7956 647272



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