• Lady Charlotte Lynham

Outland Denim launches Crowdfunding Campaign to help end modern slavery one thread at a time

Updated: Mar 25

April 2020 sees Outland Denim, the world’s most humanitarian denim, launch their international Crowdfunding Campaign. The purpose of this campaign is to give interested parties the opportunity to learn more about Outland Denim including its growth, impact and market potential. Through their campaign Outland intend to explain what Equity Crowdfunding is and why individuals would want to make an investment like this. They also hope through this campaign to inspire people to be part of positive world change through investment whilst getting to know more about the Outland team and thus increasing their community. The primary message of this campaign is that Outland Denim is "The People's Brand" and they believe in "Exploitation Should Never Be In Fashion".

Outland was recently honoured by Thompson Reuters for these beliefs when they won the 2020 Stop Slavery Enterprise Award for Small & Medium Sized Companies. The award recognises companies around the world that have taken concrete steps to eradicate forced labour from their supply chains and business operations. As Outland Denim is committed to ensuring all seamstresses are paid a living wage and are given support to build their own futures this award is very welcome in recognising their efforts. Unfortunately, Outland Denim is in the minority as far as clothing companies go when it comes to making such steps in their production.

A key focus of 2020 for Outland is the expansion into the United States and United Kingdom. So with that in mind Outland Denim launched its equity crowdfunding campaign. The purpose of the campaign is to continue to grow its manufacturing capacities, as well as boost its marketing abilities to ultimately be able to launch into the UK and further into the US following the brands launch into department store chains Nordstrom and Bloomingdale's. Founder James Bartle hopes potential investors will resonate with the brand's story.

Driven by a #ZeroExploitation ethos, Outland Denim exists to create positive change for some of the world’s most vulnerable people. Their unique business model is proof that the fashion industry can solve some of the world’s most pressing issues. For Outland Denim the need for investment is simple: the more they can grow, the more positive, life-changing opportunities they can create thereby protecting more people from modern slavery, exploitation and poverty. Right now Outland Denim have the story and impact that conscious consumers want, and they want to share it.

James Bartle said of launching the Crowdfunding Campaign "Something that drew us to crowdfunding was we liked the idea of the transparency, and I think people are more engaged with this kind of business model now as well. It has the opportunity for success but beyond just bringing in dollars it's also marketing exposure for us as well."

The public offering for the Crowdfunding Campaign goes live on 21st April 2020 alongside other digital campaigns which include Fashion Revolution Week and the 50th anniversary of Earth Day. For more information on the Crowdfunding Campaign see online.

Crowdfunding Key Dates 

EOI Launch: Tues 3rd March

Live Webcast - Thurs 2nd April 

EOI Close:Thursday 9th April

Private Offer Launch (to EOI's): Thurs 16th April

Public Offer Opens:Wed 21st April

Public Offer Close: Thursday 14th May

To tune into the webinars please use the following links:

Southern Hemisphere - https://events.humanitix.com/live-webcast-from-outland-denim-hq-invitation-into-brand-ownership Northern Hemisphere - https://events.humanitix.com/webcast-from-outland-denim-hq-an-invitation-to-ownership-in-the-world-s-most-sustainable-denim-brand

For more information on Outland Denim visit:


For further press information or to interview James Bartle please contact:

Lady Charlotte Lynham




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