Social Media Case Study
The brieF
WHITEHAIR.CO won a 6 month contract to create, set up and implement the social media strategy for the launch of Decree.
Decree is a premium Dr Led cosmeceutical skincare brand, which was initially exclusuive stocked by Harvey Nichols and Cult Beauty.
WHITEHAIR.CO was mandated to manage all aspects of Decree’s social media including:
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creation of strategy
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content calendar
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creation of images: photographic + graphic
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copy: concepts and captions
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community engagement
THE RESULTS
WHITEHAIR.CO created a cohesive, consistent and visually appealing social media presence for Decree, covering Instagram, Facebook and Pinterest, that rapidly raised awareness for this new brand.
THE anayltics
The Decree Instagram account was chosen as the lead platform, and the analytics after 6 months were:
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a 113% increase in followers in the first 6 months
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an average engagement of 6.36%*
*This was calculated based on all likes, shares and comments. And to give some context, the beauty brand engagement average is just 0.86% (source HERE).
ONGOING SUPPORT
After the 6 month project came to an end, the Decree account was handed back to the in-house team, along with a comprehensive strategy document created by WHITEHAIR.CO. The main aim of this document being to help to maintain the sophisticated tone of voice and mood that had been created to suit the Decree brand.
Decree continued to utilise WHITEHAIR.CO for consultancy and graphic design services to support the in-house team, for a further six months.
Testimonial
"WHITEHAIR.CO have been a pleasure to work with. They have supported our social media platforms for our brand launch, Decree Skincare. Creative, responsive and passionate, they immerse themselves in your brand and that comes across in the work that they do."
Dr Anita Sturnham, Founder
