PR Case Study

CASETiFY

WHITEHAIR.CO represented CASETiFY for PR in the UK from 2017 - 2020.

CASETiFY is the first and largest customisable tech accessory platform, the world’s fastest-growing global tech accessories brand and the most followed tech accessories brand on social media.

 

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some of The Results

WHITEHAIR.CO consistently promoted CASETiFY tech accessories via:

  • fashion tech and celebrity news

  • shopping pages and galleries

  • brand features

Specifically targeting:

  • high circulation national newspapers / supplements and weekly magazines

  • aspirational digital / online media​

Here you can see just some of the results.

#casetifyprotects
 

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In response to the Covid-19 crisis, CASETiFY made a conscious effort to protect and encourage the health of its community by rolling out its philanthropic initiative - CASETiFY Protects.

 

Making a positive impact during this time of crisis - this initiative saw CASETiFY launch a UV Sanitiser, with 100% of proceeds going to GlobalGiving's Coronavirus Relief Fund.

Then its reusable face masks launched with over 35,000 surgical face masks donated to frontline workers. And from there the brand continued to support healthcare professionals by donating a surgical mask for every reusable cloth mask purchased.


WHITEHAIR.CO generated over 25 articles on the CASETiFY Protects initiative, with a combined reach of over 100 million. Here you can see just a few of these features.

 
CASETiFY ON ITV's 'THIS morning'

In May 2020, following the government’s COVID-19 recommendation that people wear face coverings when venturing outside, WHITEHAIR.CO secured a placement on ITV’s This Morning of the CASETiFY Reusable Mask.

 

This show has:

 

1 Million organic daily viewers

1.8 Million Youtube Subscribers 

 

Watch the clip on Youtube HERE

CASETIFY ON ITV

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