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  • Writer's pictureZoja Minic


Updated: Jun 24, 2020

East London’s conscious style and wellness brand, She’s Lost Control, launches SLC Brides - as seen on Cara Delevingne in Shy FX’s new single Rudeboy Lovesong.

Founders Jill Urwin and Cheryl Eltringham spend their days making magic in their Hackney HQ and are the voice of an awakened generation of modern mystics and spirit junkies. When they’re not curating alternative wellness events, selling their reiki charged crystals, and hand-making their moon charged apothecary range, you’ll find Jill soulfully creating sustainable fine jewellery with high grade crystals hand picked from her many travels, and Cheryl crafting her Velvet Johnstone selection of bespoke, modern and unique bridal-wear with loving intent.

When it comes to bridal, we’ve collaborated for several years outside of SLC. Generally Cheryl makes the dream dress and I layer on with the rings, headpiece and often a sprinkling of Herkimer diamonds”, said Jill.

Recently we’ve seen a growing demand for our crystals and love sprays as personalised favours so it feels like the natural move for us to launch SLC brides and offer modern brides cool alternatives from the engagement ring all the way through to the big day”

The girls have thought of everything… from hidden crystals sewn into the seams of your dress and personalised love potions, to alternative hen parties in their crystal cave and the all important ‘something blue’ (the SLC way!).

SLC Brides Alternative Hen Nights

With a tribe of mystics available to host private tarot sessions, additional bespoke add-ons include sound baths, tarot workshops and guided meditations. All served with a side of soulful food and drinks.

SLC Brides Personalised Crystal and Sage Bundles

The bespoke sage favours are made with seasonal flowers and herbs to match your colour scheme, in oder to call in the magic you desire. Moreover, you can add your own personal touch by adding name tags, messages or affirmations.

SLC Brides Personalised Crystal Favours

The ethically sourced crystals are perfect to keep the good vibes flowing and to offer guests something personal that will protect and love them unconditionally. Each crystal is packed in an eco pouche, accompanied by a bespoke name card and the crystal meaning.

Visit to see more.

For further information, images or samples please contact:

Zoja Minic

+44 (0) 7715 244 678



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