Indian Tea Brand VAHDAM® Raises $23 Million In Series D Funding
Updated: Dec 28, 2021
VAHDAM® India, a digitally native wellness brand that has brought India's finest teas, spices & superfoods to UK, US, Canadian, European and more markets, has raised US $23 Million in its Series D Round. Following this round of investment, the total funding raised by the company to date is over US $39 Million.
The amount raised will be utilised to expand the company’s distribution both online and offline, enter new geographies, and foray into new complimentary categories. The company is working on a vision to take native Indian products to global markets, with a focus on the wellness category.
VAHDAM® India witnessed strong growth, closing FY20-21 with a net revenue of US $21.5 Mn (up from US$ 10.71 Million in FY20), while registering a 110% YoY growth, and achieving net profitability. The company is now targeting US$ 71 Million revenue in the next three years.
VAHDAM® India was founded in 2015, by then 23-year old Bala Sarda (Forbes Asia - 30 Under 30, Entrepreneur India - 35 Under 35, Business World - 40 Under 40), with a mission to build a home-grown Indian brand for the world. The company is executing a unique digital playbook of creating strong & scalable consumer brands globally, with:
Direct sourcing from farms and estates across India
In-house manufacturing in its 100,000 sq. ft. state-of-the-art facility in NCR
Local distribution in key markets
A loyal customer base and organic endorsements by global celebrities like Oprah Winfrey, Mariah Carey, Martha Stewart and more.
Bala Sarda, Founder & CEO, says, “The pandemic has accelerated our growth, given the shift towards high quality and trusted wellness products, and larger adoption of e-commerce globally. We are excited to be on this journey of building one of the most loved consumer brands in the US and global markets. With the current fundraising, we plan to continue deepening our distribution in key markets, both online & offline. We will also look at entering new categories, new markets, investing heavily in R&D and further strengthening our management team.”
He also added that VAHDAM will focus on strengthening its presence especially in the UK with an omni-channel distribution by entering retail channels and offline stores. It also plans to open a physical office in the UK in the first quarter of the financial year.
VAHDAM® India retails a range of teas and superfoods, with 200 SKUs in its portfolio of products. It is one of the fastest growing brands on Amazon and currently retails in over 1,000 stores in the US including Nordstrom, Neiman Marcus, Bloomingdales, Berdorf Goodman, Saks Fifth Avenue, Wegmans, Erewhon Market and Sprouts.
With offices in the US & Europe, VAHDAM® India has been endorsed by global icon Oprah Winfrey and has won over 35 awards globally, including the SOFI 2018, 2019 & 2020, Great Taste 2019, 2020 & several other recognitions. VAHDAM® India was also awarded the ‘Global SMB of the Year’ by Jeff Bezos in person during his trip to India last year. It was recently recognised as a ‘Forbes 100 To Watch’ company in Asia.
The brand also has a strong social purpose and is a Certified Climate & Plastic Neutral Brand. It also directs 1% of its revenue towards the education of tea growers’ children under its social initiative, ‘TEAch Me’ & recently partnered with BYJUS, the world's highest-valued EdTech company to make 100,000 academic programs available to the tea grower’s children.
The brand promise of ‘Native Indian Wellness Wisdom’ has connected strongly with consumers, having surpassed 2 million customers globally in over 130 countries.
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