WHITEHAIR.CO was appointed by OUTLAND DENIM in 2018, initially to help promote the news that Meghan Markle was wearing the brand.

 

After creating an initial ‘exact match media alert’ and following up to secure credits, WHITEHAIR.CO then developed the story into a positive message about how Meghan’s choice supporting vulnerable women. Working with OUTLAND DENIM to create the press release below:

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This project resulted in at least 150 mentions and credits of Meghan Markle wearing Outland Denim in top tier National Newspapers and online magazines.