Travel & Lifestyle PR Associate
With over two decades of experience, Juliet has built unrivalled relationships with key beauty, travel and wellness brands and press. Part of the wellness cognoscenti, she is an industry insider, with access to the top influencers, journalists, specialists and trends. Putting brands in the wellness and travel frame to get them noticed, when and where it matters. Having devised creative, high quality media campaigns for some of the best loved brands internationally, Juliet possesses a skilled understanding of press relations and brand building with experience on both sides of the fence. Both in-house - at Parfums Givenchy (part of the LVMH group) working across Michael Kors, Marc Jacobs and Aqua di Parma. Also within travel and B2B PR agencies, where she counted Skibo Castle, The Goring Hotel, The Capital Hotel, Hotel Martinez, The Ring Hotel in Vienna, Stillness Manor & Spa in Cape Town and the UK's three Historic House Hotels as clients. Having significantly grown every business she has worked with, Juliet is a communications strategist, specialising in an integrated approach with results analysis. Thinking laterally, she blends traditional press relations with digital and content strategy to drive consumer awareness. Having joined WHITEHAIR.CO in early spring 2020, Juliet quickly utilised her experience and contacts from many years in the wellness travel industry to support the PR agency’s lifestyle brands. With everything from securing top level health and wellness feature placements within the glossies, to social content with macro influencers.