• Zoja Minic

Mayamiko, the sustainable & ethical brand, announces re-issue of the iconic Dalitso wrap dress

Updated: Sep 2


  • Mayamiko is an ethical and sustainable womenswear and life style brand- founded by an Italian, based in the UK and lovingly made in Malawi- creating trans-seasonal women’s clothing, accessories and homeware collections.

  • The brand’s hugely successful Dalitso dress has been re-issued in additional styles and colourways, and is now offered as an evergreen, seasonless product.

  • Ethically made from locally sourced 100% lightweight cotton or linen, each item is sourced and created in Malawi, by the talented artisans at the Mayamiko workshop.

  • Customers can keep safe as well as stylish by wearing matching masks, available in the same prints as the best-selling wrap dress.


Mayamiko is an ethical, sustainable and zero-waste fashion and lifestyle brand on a mission to champion a more responsible approach to shopping. In its latest efforts to further its sustainable offering, the fashion brand will be offering seasonless pieces, and introduces this initiative with the re-issue of its best-selling Dalitso dress.


First offered in 2019,  the original calf-length wrap-dress design in black and white Mayamiko is on a journey to create a cleaner, fairer and more transparent fashion system that not only minimises the impact on the planet, but has a positive regenerative effect on natural resources and people. With a zero-waste policy the brand utilises pre-consumer waste reclaimed materials where possible, including cotton deadstock and reclaimed silk, alongside locally sourced artisanal fabric from Malawi, GOTS certified organic cotton and linen.


The linen Dalitso styles are crafted in 100% linen, an ancient fibre made from flax that is experiencing a renaissance thanks to its sustainability credentials: linen uses hardly any water and emits ¼ the carbon as cotton per pound of fibre.


The dresses’ printed designs are made with local-sourced cotton to maximise local impact, and remain true to Mayamiko’s colourful and fun DNA, featuring prints incorporating the Ulufu capsule released for 2020. Ufulu means freedom in Chichewa, the language of Malawi where the fabrics are sourced and each garment is crafted in the brand’s zero waste solar powered workshop. Like all of the brands garments, it features its own encrypted QR code, so it can be tracked to the maker. Mayamiko is one of the first brand using this technology for transparency, rather than just internal inventory tracking purposes, encouraging consumers to scan the QR code and ask #whomademyclothes.


In response to COVID-19, Mayamiko launched buy-one/give-one reusable face masks to help vulnerable communities, along with an online zero waste scrunchie making tutorial and bestselling design digital pattern downloads. The masks are available in the same prints as the Dalitso.

The Dalitso Classic is offered in Linen: Lilac, Blue Melange, Yellow Melange

Print: Midnight Florals

Dalitso With Sleeves: Geometric, Flames, Spades, Blue Peacock, Orange

Retailing from £89 - £159

www.mayamiko.com

www.instagram.com/mayamikodesigned



ABOUT MAYAMIKO


Both ethically and environmentally sound, Mayamiko is committed to the

following initiatives:


SOCIAL ENTERPRISE, FAIR TRADE & EMPOWERING WOMEN


  • Mayamiko creates opportunities for disadvantaged women, providing artisanal tailoring training and living wage employment.

  • Reinvesting into the local Malawi community, the Mayamiko Trust charity was set up to offer women a recognised qualification, along with continuous mentoring, guidance and access to a micro-finance scheme. By enabling them to start their own businesses or continue working for the brand, Mayamiko is able to lift women out of poverty and towards a better future.

  • Mayamiko creates ‘Positive Pads’ with ‘waste’ material - which are donated to girls in the Malawi community and refugee camps, to help fight period poverty.

THE ENVIRONMENT, SUSTAINABILITY & ZERO-WASTE

  • The Mayamiko collections are created in a solar powered green energy workshop in Malawi.

  • All cutting room “waste”, including end-of-life silk satins, crepes and voiles, that would otherwise have been discarded, is upcycled. With items created ranging from scrunchies and headbands to ‘Positive Pads’.

  • All packaging is made from recyclable materials - including the postal bag, labels and tissue paper.

  • Every time an order is placed with Mayamiko, the customer has the option to plant a tree, with non-profit organisation One Tree Planted, doing the honours on their behalf.


For further information, images, and samples, please contact:

Sadie Mantovani or Zoja Minic

zoja@whitehair.co

+44 (0) 7715 244 678

www.whitehair.co

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