• Zoja Minic

Ethical + Sustainable Fashion Brand Mayamiko Launches 2020 Capsule Collections



  • The Ethical + Sustainable Fashion Brand You Need to know about ahead of Fashion Revolution & Earth Day

  • CO 10 Leadership Award Winner

  • Committed Social Enterprise, Fair Trade, Empowering Women, the Environment and Zero-Waste


Mayamiko is an ethical, sustainable and zero-waste fashion and lifestyle brand on a mission to champion a more responsible approach to shopping. Using slow and traditional craftsmanship techniques Mayamiko works with global artisans from Malawi to Milan to create trans-seasonal women’s clothing, accessories and homeware collections. With a zero waste policy the brand utilises pre-consumer waste reclaimed materials where possible, including cotton deadstock and reclaimed silk, alongside locally sourced artisanal fabric from Malawi, GOTS certified organic cotton and linen.


The latest capsule collection features classic wardrobe staples in delicate hues such as oatmeal, lupin lilac and lemon sorbet. It is crafted in 100% linen, an ancient fiber made from flax that is experiencing a renaissance thanks to its sustainability credentials: linen uses hardly any water and emits ¼ the carbon as cotton per pound of fiber.


Remaining true to its colourful and fun DNA, Mayamiko is also releasing a print capsule for 2020 called Ufulu. Ufulu means freedom in Chichewa, the language of Malawi where the fabrics are sourced and each garment is crafted in the brand’s zero waste solar powered workshop. The capsule’s floaty and loose silhouettes celebrate movement and can be styled in many ways. Featuring dungarees, parachute dresses, kimonos, capes and the brand’s iconic Dalitso dress, worn by Meghan Markle during the Africa tour, revisited for 2020.


Each garment is crafted in the brand’s zero waste solar powered workshop in Malawi and most of the textiles are locally sourced from a cooperative of women traders. Mayamiko is on a journey to create a cleaner, fairer and more transparent fashion system that not only minimises the impact on the planet, but has a positive regenerative effect on natural resources and people.


Launching in 2020, Mayamiko is working to introduce natural dyes into its collections, with a limited range of handwoven accessories dyed with food waste in Sri Lanka, including scarves, bags and artisanal jewellery.


Continuing their unique transparency approach - each garment will have its own encrypted QR code, so it can be tracked to the maker. A technology usually used by brands for internal inventory tracking purposes. Now reimagined by Mayamiko to encourage consumers to scan the QR code and ask #whomademyclothes

The 2020 look-book can be viewed or downloaded HERE.


EDITOR’S FOOTNOTES:


About The CO Leadership Awards


The CO Leadership Awards champions fashion businesses that are pushing the boundaries of creativity, combining great products and services with business practices that change lives and solve environmental challenges. Building on work by the Ethical Fashion Forum, and partnered with a number of industry organisations including The World Fair Trade Organisation, Global Organic Textile Standard (GOTS) and more.


The final CO10 first had to meet a set of leadership criteria based on 6 categories spanning business and sustainability - mission, business model, products/services, impact, and roadmap - before then being presented to a panel of industry experts. Judges hailed from Vogue Australia, GQ, Farfetch, Vivienne Westwood, Roland Mouret, UN Conscious Fashion Campaign, and more.


Both ethically and environmentally sound, Mayamiko is committed to the following initiatives:


SOCIAL ENTERPRISE, FAIR TRADE & EMPOWERING WOMEN

  • Mayamiko creates opportunities for disadvantaged women, providing artisanal tailoring training and living wage employment.

  • Reinvesting into the local Malawi community, the Mayamiko Trust charity was set up to offer women a recognised qualification, along with continuous mentoring, guidance and access to a micro-finance scheme. By enabling them to start their own businesses or continue working for the brand, Mayamiko is able to lift women out of poverty and towards a better future.

  • Mayamiko creates ‘Positive Pads’ with ‘waste’ material - which are donated to girls in the Malawi community and refugee camps, to help fight period poverty.


THE ENVIRONMENT, SUSTAINABILITY & ZERO-WASTE

  • The Mayamiko collections are created in a solar powered green energy workshop in Malawi.

  • All cutting room “waste”, including end-of-life silk satins, crepes and voiles, that would otherwise have been discarded, is upcycled. With items created ranging from scrunchies and headbands to ‘Positive Pads’.

  • All packaging is made from recyclable materials - including the postal bag, labels and tissue paper.

  • Every time an order is placed with Mayamiko, the customer has the option to plant a tree, with non-profit organisation One Tree Planted, doing the honours on their behalf.



Retailing from £25 - £120 at

www.mayamiko.com

www.instagram.com/mayamikodesigned


For further information, images, and samples, please contact:

Sadie Mantovani or Zoja Minic

zoja@whitehair.co

+44 (0) 7715 244 678

www.whitehair.co

+44 (0) 7715244678

zoja@whitehair.co

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