Emma Whitehair

Emma has worked in PR since the 1990s. Her career spans in-house roles at brands such as agnès b. and REISS, as well as agency-side experience at Finch & Partners, where she worked until 2011.

Her final staff position was as Head of PR at Selfridges, before founding WHITEHAIR.CO in 2012. From the outset, Emma recognised that traditional PR alone was no longer enough in the digital age. She launched the agency with the tagline “More Than PR” and a mission to deliver a 360° approach to brand communications.

Since then, WHITEHAIR.CO has grown into a .COllective of senior communications specialists, offering everything from brand strategy and repositioning, to SEO and social media. Emma’s role as Managing Director is to ensure that every client relationship is not only well serviced day-to-day, but also steered with foresight, creativity and consistency across all touchpoints.

Contact Emma with new business enquiries