Emma Whitehair

Emma has worked in PR and brand communications since the 1990s. After being recruited by Charles Finch to join Finch & Partners, she worked with A-list talent and played a role in delivering some of the industry's most prestigious events, including the BAFTA party in London.

She later became Head of PR at Selfridges, leading PR strategy and working closely with Creative Director Alannah Weston during one of the retailer's most exciting periods of transformation. From collaborating with some of the world's most influential designers to helping shape the relaunch of the Women's Designer Galleries, Emma learnt first-hand how powerful a clear brand vision can be when every touchpoint works together.

That belief became the foundation of WHITEHAIR.CO and its original promise: More Than PR.

After two decades working at the highest level of the industry, Emma recognised that PR is rarely the answer on its own. The brands that thrive are the ones that know exactly who they are, what makes them different, and how to tell that story consistently across every touchpoint.

Over the years, Emma has helped businesses uncover what makes them remarkable, shape stories people genuinely care about, and build marketing strategies that connect with the right audience. Strategy always comes before tactics.

As the industry evolved, Emma also recognised that the traditional agency model no longer served clients in the same way. Too much of their investment disappeared into overheads, while many of the industry's most experienced people were choosing to leave large agencies and in-house roles despite being at the peak of their careers.

Rather than recreate the same model, she decided to create something different.

Today, WHITEHAIR.CO is a carefully curated collective of senior specialists, from former Heads of PR and Brand Directors to digital strategists, content creators and SEO experts. Every client team is assembled around the challenge at hand, ensuring budgets are invested in expertise rather than infrastructure.

Emma remains closely involved with every client relationship, helping businesses define what makes their brand worth talking about before building the strategy, team and marketing needed to make sure the right people hear it.

Contact Emma for new business enquiries.