CASETiFY Taps Artists Craig & Karl for the Final Instalment of the CASETiFY & Pokémon Collection
Updated: Dec 28, 2021
Global tech accessory brand CASETiFY is following up the sold-out collection with new stylised interpretations of popular Pokémon.
Global tech accessory brand CASETiFY is following up the sold-out collection with new stylized interpretations of popular Pokémon.
CASETiFY, the brand behind Instagram’s favourite tech accessories, is releasing the third and final collection from the CASETiFY & Pokémon: Day & Night series. Joining the brand’s most talked about collaboration of the summer, CASETiFY will be turning to the artist duo Craig & Karl for their signature stylised interpretations of some of the most recognisable Pokémon, launching on August 15, 2019.
In the new collection, titled “The Icons by Craig & Karl,” fans can expect to see three iconic themes—Pikachu, the original partner Pokémon Bulbasaur, Charmander, and Squirtle, as well as the Poké Ball—take on a whole new form through inspired designs, phone cases, and other tech accessories.
The online experience begins on CASETiFY.com/pokemon, inviting customers to shop and discover the latest designs from the three-part drop series. The new collection will follow two sold out collections: the I Choose You! collection, which featured the best-selling limited edition “sticker case,” and the Pokédex collection, which introduced all of the original 151 Pokémon discovered in the Kanto region to CASETiFY’s signature case styles.
As the final instalment of the record-breaking collaboration, customers will get one more chance to shop and personalise the never-before-seen Pokémon designs on CASETiFY’s signature Impact Cases, DTLA Cases, special edition Glitter Floaty Cases, and other limited edition accessories.
The collaboration is part of CASETiFY’s brand-new creative program, CASETiFY co-lab, which launched in tandem with the first release of the CASETiFY & Pokémon collection. The CASETiFY co-lab program positions top brands and artists from around the globe as creators of exclusive, never-before-seen products under CASETiFY’s direction.
Fans will also be able to join the exclusive waitlist to priority shop the new collection hours before public release. Last month, the collection opened to a waitlist of 90,000 eager shoppers who were given the chance to score limited edition merchandise before the CASETiFY & Pokémon collection completely sold out.
"We're longtime fans of Pokémon so it was fun for us to apply our signature style to such classic pop culture iconography," said Craig Redman, half of the artist team behind the new collection. "The artwork we created maintains the sense of witty playfulness we associate with Pokémon, and the fact that you can customise elements of the different designs makes the connection to the Pokémon super personal."
Customers can also expect the excitement to extend offline, as new items from the CASETiFY & Pokémon collection will launch with in-store activations, including pop-up stores in Los Angeles, London, Paris, and Tokyo, throughout the coming months.
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Founded in 2011, CASETiFY has been hailed as the first and largest global platform for creativity and customisation, connecting individuals through tech accessories. Today, CASETiFY is the number one millennial tech accessories brand, offering customisable products that are highly protective and stylish at the same time. CASETiFY is best-known for the world's slimmest and most protective iPhone Impact Cases that are certified 6.6ft drop proof without sacrificing design.
CASETiFY has expanded through three key channels: celebrity partnerships, retail channel expansion, and brand design collaborations. Past highlights include launching both Sarah Jessica Parker and Pharrell William's first tech accessories collections, unique in-store activations with Colette, Nordstrom, and Anthropologie, online partnerships with REVOLVE.com and ShopBop.com, along with tech capsule collections with Saint Laurent, Thom Browne, Moncler, Vetements, Sacai, DHL, streetwear label CLOT, and Clare V.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.