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  • Writer's pictureZoja Minic

Holly Willoughby wears, Ethical & Humanitarian Australian brand OUTLAND Denim on I'm A Celebrity

Updated: Jun 24, 2020

(December 9, 2018) - Outland Denim releases its first collection of women’s shorts just in time for Christmas. With the “Charlie” anticipated to be a sell-out after being seen on I’m a Celebrity... Get Me Out Of Here! host, Holly Willoughby.

Holly has become known for the “Holly effect”, whereby her influence on her social media accounts and TV viewers is driving huge interest and sales for the brands she chooses to wear. And following on from the brand’s experience of the “Meghan Markle effect” this year during the Duke and Duchess of Sussex’s Royal Tour, the Willoughby endorsement is a major coup for the ethical denim brand known for empowering women.

“It has been an extremely good year for us,” said founder and CEO James Bartle who has employed a further 30 seamstresses in Cambodia since Meghan wore the Harriet jean.

OUTLAND Denim Charlie Shorts in Black

“To have Meghan, and now Holly, wear our product and so publicly is more than a brand like ours could hope for - it’s almost unbelievable.”

Classic and casual, the new short styles are crafted from premium European organic stretch denim in Outland’s Cambodian production facility.

The Emmy short features a 10.5” high-rise waist, a rolled hem, and is available in a deep Dakota blue, coastal Light, or timeless Black colourway.

The Charlie short, also designed with a flattering 10.5” rise, is finished with an effortlessly on-trend raw hem, and is available in Black as well as a distressed Sierra blue hue.

OUTLAND Denim Emmy Shorts

The Emmy ($149) and Charlie short (£100) are available from the 1st of December. UK shoppers can purchase these styles (and feel good doing it) via

For further information, samples or high-res product images, please contact:

Zoja Minic

+ 44 (0) 7715244678


Outland Denim is passionate about creating versatile, high-quality wardrobe staples that provide employment and training opportunities to young women who have experienced sexual exploitation, slavery, poverty and other human rights abuses. Outland’s jeans are crafted by its team of seamstresses using the finest, responsibly sourced sustainable raw materials from around the world in its stand-alone production facility in Cambodia. The brand is a part of the global movement toward a fashion industry that promotes human dignity while reducing environmental impact. Outland was awarded an A+ rating in the 2018 Ethical Fashion Report published by Baptist World Aid. Outland is Australia’s first Certified B CorporationⓇ denim brand.

Instagram: @outlanddenim

Facebook: Outland Denim


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