• Helena

Introducing The Annam House, Artisanal Vietnamese Luxury Home & Loungewear

Updated: Dec 28, 2021

  • The Annam House is a new homeware and lifestyle boutique offering premium interior design pieces, fashion accessories and gifts.

  • Dedicated to Indochina-inspired design, The Annam House products are created by skilled traditional artisans from Vietnam.

  • Committed to sustainability, The Annam House bedding & cushion ranges operate on a “Made-To-Order” basis, promoting a slower, more conscious way of consuming.

Established in 2020 by Tiffanie Pham, a Vietnamese-born designer residing in London, The Annam House is a curated collection of home and lifestyle products created by skilled artisans.

Whilst some products are available immediately, other ranges operate on a made-to-order basis. These items are handmade by local Vietnamese artisans, meaning they can take anywhere from 5 to 10 days to complete. The Annam House also offers a bespoke service for custom bed quilt requests, choosing a preferred design and colour and fabric to be made upon request.


Ancestor techniques & craftsmanship: The Annam House is committed to supporting and sustaining ancestral techniques. Collaborating with local artisans in Vietnam to create handmade and individual uniquely designed pieces, whether it be hand-quilting, hand-embroidery, or lacquered painting. The Annam House’s mission is to celebrate heritage and artisanship while encouraging experimentation on textile and pattern so as to re-interpret these traditional skills in a more contemporary and luxurious way.

Indochina inspiration & contemporary arts: The Annam House founder Tiffanie draws design inspiration from her many travels throughout South-East Asia, from the ancient techniques to expert craftsmanship. Each piece in the collection is rooted in traditional Vietnamese and Indochina-inspired design.

Longevity: The Annam House is deeply committed to preserving the beauty of ancient techniques with an emphasis on quality, longevity, and individuality - whilst paying attention to the delicate world that we live in. With a belief in timeless, sustainable design, The Annam House collections are designed to enhance lives and homes around the world for the long term.


Driven by her love of textiles and heritage design techniques, Tiffanie Thuy studied Fashion Design & Development and graduated from London College of Fashion in 2015. Though based in London, Tiffanie’s nostalgia for her ancestral home in Hanoi led her to establish Hannah & Tiff, a Southeast Asian-inspired childrenswear and lifestyle brand in 2017. Before pivoting her business to what is now The Annam House, a luxury loungewear and interiors brand, which launched in 2020.

The Annam House will also open a dedicated lifestyle boutique in London’s Notting Hill in 2022.

The collection is available at www.theannamhouse.com

For press requests and imagery please contact:

Helena Baron