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Jurlique's Ongoing Bushfire Recovery Initiative Takes Seed

Updated: Jul 20



A commitment to sustainability has always been fundamental to everything Jurlique does. From sustainable practices on its biodynamic* and organic farm in South Australia, to an active reduction in carbon cycle and water usage, sustainability is at the core of the business. As Jurlique believes in giving back to the earth more than it takes from it.

From September 2019 to March 2020, devastating bushfires swept through Australia, destroying land, wildlife and livelihoods. One of those badly affected areas was Cudlee Creek, just 38km from the Jurlique farm, which was declared an emergency disaster area and still needs help to recover.


As part of the brand's 35-year anniversary, and in conjunction with National Tree Day on 2nd August 2020 in Australia, for every bottle** of Jurlique Activating Water Essence sold in August, Jurlique will nurture a tree seedling on its farm and plant it at Cudlee Creek, to help rejuvenate the affected area.

"To be able to give back to our local community is extremely important to everyone at Jurlique, especially as many of our team members live amongst the fire-damaged region, or personally know someone affected during the Cudlee Creek fires. We are looking forward to nursing the seeds and seeing them flourish." Cherie Hutchinson, Jurlique Farm Manager.

Jurlique has partnered with Trees For Life, a South Australian based not-for-profit community organisation that helps restore natural environments through revegetation programs, to support bushfire recovery efforts. Through its research Trees For Life has identified areas that need immediate revegetation and collected seeds to put back some of South Australia's most fire-affected plants.



"It’s wonderful to work with Jurlique to help their local fire-affected community. The native seedlings Jurlique will grow and plant in partnership with Trees For Life will provide vital homes and food for wildlife and other benefits in a landscape that will take many years and lots of hard work and goodwill to recover. We are very pleased to support their efforts." Vicki-Jo Russell, Area Manager for Revegetation Services, Trees For Life.

Customers who support the tree planting initiative will be able to follow the seedlings’ progress virtually at the three and six month growing phase via Jurlique’s social channels. When the seedlings are ready to be replanted at Cudlee Creek in 2021, Jurlique will invite local staff, community members and media to participate.


For further information, high-res images or review sample requests, please contact:

Zoja Minic

+44 (0) 7715244678

zoja@whitehair.co

www.whitehair.co


*Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified or affiliated with Demeter® USA or Demeter International.

**Limited to 3000 bottles of Activating Water Essence sold.

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