Sales of bicycles, including accessories, were up by 41% in January 2021, a similar pace of growth to the 45% recorded in 2020 according to the Bicycle Association.
London has been working on 62 miles of cycle routes since the start of the pandemic, and Transport for London data from January shows cycling has increased by 22% in outer London since 2019.
Almost half of all journeys in London from April to June 2020 were made by bike and on foot, up from 29% before the pandemic.
TFL is now offering online Cycle Skills courses for city-cycling beginners, promoting continued and increased use of bicycles when people start returning to the office.
With public transport set to start filling up again, it is likely to become a source of anxiety in a post-lockdown world. Using a bicycle provides a socially distanced way for commuters to get around, while offering a fresh view of the city and an active alternative to the otherwise sedentary commute. And with almost half of commutes being under three miles, cycling is one the most sustainable and environmental modes of transport. So what better time to invest in performance cycling apparel.
KANDESENT is built by women for women, working with female talent to produce the range.
Made in Europe - and therefore minimising transport miles - it uses a sustainable business model, aiming for no single use plastics in the supply chain and using recycled materials where possible, with the Glam collection’s tops being made from approx 80% recycled material (threads made from recycled polyamide threads).
KANDESENT is committed to ensuring its manufacturing is of a high standard, as its partners ensure great conditions for their workers.
KANDESENT products are tested locally with cyclists based in the French alps, who regularly ride including some of the iconic Tour de France mountain climbs, ensuring kit performance can withstand some of the toughest routes in the world.
With the increase in cycling, it is important to invest in the right activewear, for both performance and comfort. KANDESENT built its range around such requirements and with a focus on women’s needs, holistically looking at what was missing in the market. Women demand the same high performance from their cycling and fitness apparel as men, but it seemed to KANDESENT that these needs were not being addressed. The apparel introduces totally new cuts, shapes and designs for SS21; together with the more familiar jersey silhouettes, paired with accessories and prints that allow the wearer to mix and match their look; like you would with any other wardrobe item.
Using premium Italian performance fabrics, designed and manufactured in Europe KANDESENT is built differently. KANDESENT is also built by women for women. Made in Europe- and therefore minimising transport miles- it uses a sustainable business model, aiming for no single use plastics in the supply chain and using recycled materials where possible, whilst working with female talent to produce the range.
As a starting point to the range, KANDESENT re-worked the classic cycling jersey to a women's specific design. It created the racerback POWER T-BACK TANK TOP with a built in bust support that allows riders to stay cool in the heat, by totally removing the back section. This tank offers the benefits of a cycle specific jersey, with the style and attributes of a performance sports tank. For those chilly mornings or descents, KANDESENT also re-worked the normal waist length jacket. When arms and chest are cold, the KANDESENT STEALTH MIDI CROPPED JACKET provides a solution, and has been transformed to best fit the female form. A windproof chest area and a high neck collar helps riders regain warmth, in addition its roll-up feature enables reduced bulk and will be a favourite packable essential for cyclists.
Within the range are a collection of jerseys, sleeveless jerseys and cycling pants featuring vibrant Chevron, Butterfly Camo and a bespoke Flutter design print along with solid options. KANDESENT has created unique apparel items which can be easily coordinated with each other, offering riders more exciting opportunities to look and feel like an individual. KANDESENT strives to empower women cyclists to be their very best. If you look good, you feel good and you perform better. So if you are looking to turn to cycling for your daily commute or just for some stress busting exercise, then why not invest in great kit that was built for you so you can take to the roads with confidence.
KANDESENT is available exclusively at KANDESENT.COM
For further information, high-res images or samples please contact:
Helena Baron
helena@whitehair.co
07951202397