Get on your bike: KANDESENT launches new technical & stylish women's cycling collection
Updated: Jun 24, 2020
ACCORDING TO THE UK GOVERNMENT:
Public transport will be reduced to just 10% of its capacity and if the remaining trips move to private cars there is potential for gridlock and increased air pollution.
Cycling is up by 70% due to: enforced time at home, quieter roads and almost 50% of commutes being less than three miles.
Mayor of London, Sadiq Khan, plans to increase cycling in London tenfold with a rapid construction of a strategic cycling network.
So, with cycling being a far more sustainable and environmental mode of transport, what better time to invest in performance cycling apparel:
KANDESENT is built by women for women, working with female talent to produce the range.
Made in Europe, so minimising transport miles, using a sustainable business model, aiming for no single use plastics in the supply chain and using recycled materials where possible.
Riding a bike is a great way to stay active, look after your mental health and make every-day journeys. Now more than ever, cycling has become a preferred mode of transport. With quieter roads, combined with enforced time at home, cycling is up by 70% in some places, according to the UK government. The measures announced recently by the UK government reflect the place cycling has taken in our lives during the coronavirus crisis - and the key role it will play in our future. For the foreseeable future, public transport will be reduced to just 10% of its capacity and if the remaining trips move to private cars there is potential for gridlock and increased air pollution. With almost half of commutes less than three miles, cycling is the far more sustainable and environmental mode of transport.
So with this increase in cycling it is important to invest in the right activewear, for both performance and comfort. KANDESENT built their range around such requirements but focusing on women’s needs, holistically looking at what was missing in the market. Women demand the same high performance from their cycling and fitness apparel as men, but it seemed to KANDESENT that these needs were not being addressed. The apparel introduces totally new cuts, shapes and designs; together with the more familiar jersey silhouettes, paired with accessories and prints that allow the wearer to mix and match their look; like you would with any other wardrobe item.
Using premium Italian performance fabrics, designed and manufactured in Europe KANDESENT is built differently. KANDESENT is also built by women for women. Made in Europe, so minimising transport miles, using a sustainable business model, aiming for no single use plastics in the supply chain and using recycled materials where possible whilst working with female talent to produce the range.
As a starting point to the range KANDESENT re-worked the classic cycling jersey to a women's specific design. Creating the racerback POWER T-BACK TANK TOP with a built in bust support allows riders to stay cool in the heat, by totally removing the back section. With this tank style you are going to get the benefits of a cycle specific jersey, with the style and attributes of a performance sports tank. For those chilly mornings or descents, KANDESENT also re-worked the normal waist length jacket. When arms and chest are cold, The KANDESENT STEALTH MIDI CROPPED JACKET provides a solution, and has been transformed to best fit the female form. A windproof chest area and a high neck collar helps riders regain warmth, in addition its roll up feature enables reduced bulk and will be a favourite packable essential for cyclists.
Within the range are a collection of jerseys, sleeveless jerseys and cycling pants featuring vibrant Chevron, Butterfly Camo and a bespoke Flutter design print along with solid options. KANDESENT has created unique apparel items which can be easily coordinated with each other, offering riders more exciting opportunities to look and feel like an individual. KANDESENT strives to empower women cyclists to be their very best. If you look good, you feel good and you perform better. So if you are looking to turn to cycling for your daily commute or just for some stress busting exercise, then why not invest in great kit that was built for you so you can hit the roads with confidence.
KANDESENT is available exclusively at KANDESENT.COM
For further information, high-res images or samples please contact:
Lady Charlotte Lynham
+44 (0) 7966 519777