VAHDAM® India is a digitally native, global wellness brand making available India’s finest teas and superfoods to consumers across the world. Founded in 2015 by then 23-year-old Bala Sarda, VAHDAM® India has been endorsed by global icons including Oprah Winfrey, Ellen DeGeneres, Mariah Carey and Martha Stewart, among others.VAHDAM® India has been shipped to over 2 million consumers across 130 countries.
The conventional supply of tea is impaired by the involvement of multiple middlemen and by the time it reaches its consumers, it loses its prime freshness, flavour & quality.
VAHDAM® India is a vertically integrated brand. All VAHDAM Teas are sourced directly from plantations and farmers within days of harvest, packaged garden-fresh at their BRC Certified state-of-the-art facility in the National Capital Region of India and shipped directly to its global fulfilment centres in various parts of the world.
By eliminating all unnecessary middlemen VAHDAM® is not only able to make available garden fresh, high-quality teas & superfoods to consumers across the globe direct from source, but are also able to retain all earnings in the region where they are grown and nurtured by millions of farmers.
The brand's purpose is ‘Native Indian Wellness Reimagined for the Modern Consumer’.
Sustainability & Social Initiatives
VAHDAM® India places sustainability and social initiatives at the centre of its ethos. VAHDAM’s plantation-to-consumer structure not only prioritises freshness, but ensures that farmers get the best price for their work in the long run. Taking a more direct approach, VAHDAM’s ‘TEAch Me’ initiative directs 1% of its revenue towards the education of tea growers' children, while a recent partnership with BYJUS, the world's highest-valued edtech company, makes 100,000 academic programmes accessible to the children, free of cost.
Although VAHDAM’s shorter supply chain has its own environmental benefits, VAHDAM is also a plastic and climate-neutral certified brand, with further promises to become entirely plastic-free by 2024.
Hero Products
VAHDAM® India offers 100 signature blends spread over 200 variants, including Loose-Leaf Teas, Pyramid Tea Bags, Gifts, Samplers & Assortments, Turmeric Teas, Herbal Teas, Matcha, Iced Teas, Teawares & Drinkware. Below are just a few of its nutrition-packed hero products:
Turmeric Ashwagandha Latte Mix: VAHDAM’s 100% Organic Turmeric Ashwagandha latte is packed with relaxing superfoods to help you unwind. Turmeric boasts both antioxidant and anti-inflammatory properties, while Ashwagandha soothes racing minds. These ingredients, alongside healing Ginger, provide a delicious evening brew to relax body, mind and soul.
Vanilla Matcha: This mix is a twist on the classic Matcha Latte. Combining everyone’s favourite Japanese anti-oxidant and metabolism-boosting superfood with premium Madagascan Vanilla creates a versatile ingredient for lattes, or to add into a smoothie.
English Breakfast: Simple but effective, VAHDAM’s exotic take on the classic English Breakfast Tea uses bold Assam black tea leaves to re-imagine the traditional breakfast tea with full-bodied and flavourful notes.
Bloom Gift Set: VAHDAM offers a wide range of beautifully packaged gift sets to give to loved ones or keep for yourself. The iconic Bloom set includes a perfect assortment of 12 signature blends to satisfy any taste.
About the Founder
‘Our commitment to people and planet, along with our customers, is central to everything we do at VAHDAM’ - Bala Sarda
VAHDAM® India was founded in 2015 by then 23-year-old Bala Sarda who comes with a lineage of over 85 years in tea and is the fourth generation in his family to run a tea business. Entrepreneurial since childhood, Sarda is now creating his own legacy, underpinned by his overarching philosophy ‘Do Good by Doing Good’. Which, in Sarda’s case, meant seizing the opportunity to fix the fragmented supply chain from plant to consumer, and create India’s first truly ethical homegrown tea & superfoods brand.
All VAHDAM® India products can be bought online on www.vahdamteas.com and from Amazon.
For high res images or further information please get in touch:
Helena Baron
07951202397