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  • Writer's pictureZoja Minic

Greg Rusedski appointed Brand Ambassador as ActivePosture celebrates its 1 year anniversary

Updated: Jun 24, 2020

The ActivePosture Posture Shirt is a one of a kind medically approved device that helps activate muscles in the back and shoulders for improved posture.

During his tennis career, Greg Rusedski had his fair share of injuries, not least with his shoulders. The Posture Shirt has been able to provide him with support for his shoulders and back as well as a better general awareness of his posture.

Greg Rusedski is delighted to have been appointed as an ambassador for ActivePosture and says:

“Many tennis players have poor posture due to the wear and tear of serving. In my case, this has led to a few shoulder issues. My Posture Shirt from ActivePosture helps me to be more aware of my posture and gives me great support. The benefits include improved alignment while playing tennis, as well as being brilliant to wear under my suit to prevent slouching during lengthy days in studio. My Posture Shirt serves me well!”

Neurobands incorporated into the Posture Shirt prevent the wearer from slouching via bands inspired by Kinesio-taping, subtly training inactive muscles with a constant gentle reminder to straighten up. Due to the muscle memory gained from wearing the Posture Shirt, over time the wearer will become less reliant on the shirt to provide the necessary support to align their posture.

The Posture Shirt from ActivePosture is ideal for those with sedentary jobs and also for when exercising - whether that is playing tennis, golf, running or lifting weights. Improving one's posture will not only lead to a better work out it will also help minimise the risk of injury.

The ActivePosture Posture Shirt is the ideal support when exercising, whether that is playing golf, running, lifting weights or tennis. As a better posture will both lead to a better work out, and minimize risk of injury.

Daniel Shilemay, CEO of ActivePosture, is thrilled to have Greg Rusedski as the the brand’s first UK Brand Ambassador and says:

“Bringing in Greg Rusedski as our brand ambassador for our 1st anniversary was a very easy choice. Our Posture Shirt is a medically approved device helping people who struggle with back and shoulder pain related to poor posture. We have been searching for a person that could relate to these issues but also, who can identify with our company’s values of integrity, credibility and passion; Greg ticks all these boxes.

Poor posture is something most people are battling, regardless of profession, and having Greg as the face of ActivePosture will hopefully bring more awareness about the importance of having a good posture when battling shoulder and back pain.”

Greg Rusedski is Brand Ambassador for ActivePosture, provider of medically approved clothing designed to combat poor posture

For further information on the science behind the Posture Shirt CLICK HERE.

The Posture Shirt from ActivePosture is available at £99.95 from

Zoja Minic

+44 (0) 7715 244 678

Editor’s Footnote

About Greg Rusedski

Greg Rusedski is a former British tennis player born on 6th September 1973 in Montreal, Canada. He burst onto the professional scene very early in his career, winning his first ATP Tour title at the age of 19 at the Hall of Fame Championships in 1993. He went on to win a further 14 singles titles and subsequently set the mark for British tennis in the modern era.

He became the first British man to break into the World’s Top 4 and aside from Andy Murray, was the most recent Briton to play in a Grand Slam final, the US Open in 1997. On the back of these achievements, Greg became only the fourth tennis player ever to win the Sports Personality of the Year award. He holds the record for the most amount of years played on the Great Britain Davis Cup Team (13) and over the course of his career has held the accolade of British number one and the world record for the fastest serve measuring 149mph.

Since retiring from the main tennis circuit after his 20th Davis Cup tie in 2007, Greg has remained heavily involved in tennis as both a coach and a sports media commentator. He also still continues to play on the ATP Champions Tour. Greg has previously appeared on BBC’s coverage of Wimbledon and is a now a key figure on Amazon Prime offering his expert insight at the Australian Open, US Open, Davis Cup and many other ATP tour events.


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